Brazil. NEOLUX Cinema Ltda., will become the main point of contact for Christie's cinema products in Brazil, and will also support Christie's customers in Argentina, Paraguay and Uruguay.
Under this agreement, NEOLUX Cinema and Christie will work together to ensure that partners, distributors and integrators can offer exhibitors in these countries access to world-class laser projection technology for their cinemas.
Founded by two local industry veterans, Ricardo Laporta and Edgar Simões, NEOLUX Cinema shares Christie's vision of bringing to market the latest technological innovations and business models for the film sector, including flexible pricing, bespoke propositions and unrivalled technical expertise. As the manufacturer's representative, NEOLUX Cinema will expand Christie's presence in the region by incorporating its cinema products into its portfolio of solutions.
"We are committed to offering the best technological solutions to cinema exhibitors," said Ricardo Laporta, co-CEO of NEOLUX Cinema. "We will represent Christie through our exclusive network of top-tier integration partners, bringing our expertise in Christie projection solutions together with complementary products from other manufacturers, to become a trusted source of leading technologies in the film industry."
Edgar Simões, Co-CEO of NEOLUX Cinema, commented: "In my experience, Christie's projectors are the best in the world in terms of performance, value and reliability. This transition to the next generation of laser digital projectors represents an exciting time for the film industry. We are pleased to have chosen Christie's products, which will allow us to continue to offer premium laser projection solutions to exhibitors in the region."
Diego Lopez, Christie's Director of Film Sales for Latin America, said: "NEOLUX Cinema is led by two of the most recognized figures in the film technology market in Brazil. Their knowledge, relationships and integrity are unmatched in this sector. I look forward to working with them, as exhibitors in Brazil, Argentina, Paraguay and Uruguay continue to modernize their cinemas with Christie's RGB laser projection technology."
