Latin America. As organizations adopt AI-powered tools, Shure leads the way with a comprehensive portfolio of solutions that deliver exceptional audio and video performance, seamless deployment, security, and scalability for businesses to improve the productivity of their workforces.
For this reason, the company will arrive in Barcelona to participate in ISE 2026 from February 3 to 6 as a sponsor of the event and technological ally. Visitors, allies and industry friends will be able to experience how Shure's collaboration portfolio solves IT's biggest challenges and maximizes the modern AI-powered workplace at Shure's main booth and Innovation Lab.
"AI is transforming the way we work and we are just at the beginning of the Agentic AI revolution," said Jose Rivas, global vice president of sales at Shure. "In this rapidly evolving environment, organizations need solutions that enable them to collaborate today while also preparing them for the future of human collaboration and AI. Our solutions are designed to ensure teams can deliver the best business outcomes, as AI continues to evolve in corporate spaces."
Inspiring presentations on AI and key trends will also be held during ISE at the Shure Innovation Lab (located in CC4 Room 4.2), where a team of specialists will host product briefings to showcase the future of Shure technology.
Outside of the collaboration environment and workspaces, Shure also offers superior, cutting-edge audio technology to power the reliability and creativity that live events and content production demand.
At this year's ISE, Shure will also sponsor the EdTech Summit to spark engaging discussions on the latest learning technologies and the Smart Spaces Megatrend session, which explores modern office technologies. As part of these sessions, Susy Liem, Associate Vice President of Conference Product Management at Shure, will participate in a panel on Tuesday, February 3.
