Latin America. L-Acoustics opened its first dedicated Americas regional headquarters in Nashville, a move that places the company at the center of the entertainment industry's creative power.
Located in the CAA Creative Office Building in Nashville Yards, the new 11,100-square-foot facility houses the first L-Acoustics showroom with HYRISS in the Americas and a creative studio equipped with L-ISA and L-Acoustics DJ technology.
This opening marks a turning point for L-Acoustics in the Americas, establishing a hub in a central location where the company's regional team, its industry partners and the world's most prominent creative artists can collaborate using the most advanced audio technology available.
"L-Acoustics is consolidating itself at the heart of the Cité de la Musique and will be a key driver in this new, modern hub of the entertainment industry," said Laurent Vaissié, CEO of L-Acoustics. "With venues such as CAA, AEG Presents and Amazon Music, these installations demonstrate that L-Acoustics is a creative technology company building the future of the audio experience, whether at a festival, a sports venue, at home or in a club. Nashville gives us the platform to demonstrate to the industry that sound is essential to the shared live experience."
The facility serves as an operational headquarters and showcase for innovation, and by the end of the year will host 23 team members, while the Americas team relocates from the West Coast and expands.
Showroom
The Nashville facility is home to L-Acoustics' second showroom with HYRISS globally, following the opening of London in 2024. HYRISS transforms residential and luxury spaces into adaptive immersive audio environments through discreet in-wall speakers and spatial processing. This technology allows a single room to offer everything from the atmosphere of an intimate dinner to total cinematic immersion or the sound of a live concert.
The showroom offers architects, interior designers, luxury developers and high-end integrators direct access to technology together with L-Acoustics' application specialists. It is a workspace where partners can take their clients to experience first-hand how HYRISS elevates residential projects, hospitality suites or superyacht facilities without compromising on design aesthetics.
"This showroom allows our partners to accompany a promoter or yacht owner and demonstrate how a space can be transformed from a morning meditation room to an evening movie theater or a night listening room, all without changing a single piece of furniture," says Bryan Bradley, CEO for the Americas at L-Acoustics.
New Spatial Audio Lab
The L-Acoustics Creative Studio represents the latest evolution of the format, launched in Lititz, Pennsylvania, in 2024 and in Singapore in 2025. The studio features L-ISA and L-Acoustics DJ immersive hyper-realistic sound technology, the company's latest innovation for clubs and festivals.
This is where touring artists prepare immersive mixes for their live productions, where DJs create spacey sets that will define the next generation of club experiences, and where sound designers push the boundaries of creativity with immersive audio. It is a production center designed for serious creative work.
The Creative Studio serves L-Acoustics' extensive network in the Americas: touring productions, festivals, theaters, clubs, places of worship, theme parks, and premium hospitality spaces. It is the regional center for innovation in spatial audio.
The Creative Ecosystem
The CAA Creative Office Building, where L-Acoustics will be located, is home to CAA (Creative Artists Agency), AEG Presents, Messina Touring Group, AXS, and Amazon Music – the perfect convergence of talent representation, live entertainment production, ticketing, and streaming that defines the modern entertainment business. Add to this the creative coworking spaces of Ampersand Studios, and the building doubles as a daily meeting point for industry leaders.
This move significantly strengthens L-Acoustics' presence in America. The company will establish a warehouse managed by a third-party logistics provider (3PL) in the greater Nashville area in 2026 to improve logistics and service delivery throughout the eastern United States. Combined with the Los Angeles office, Nashville offers L-Acoustics comprehensive coast-to-coast operational coverage.
The Nashville headquarters joins L-Acoustics' global offices in Paris, Los Angeles, London and Singapore, and manufacturing plants in France and Germany to support the company's more than 1,000 employees worldwide.
