Latin America. The KNX USA National Group has announced a strategic restructuring designed to accelerate the adoption of the KNX standard in the United States and Canada.
The organization has elected a new three-member board of directors and has selected Latin Press, Inc., a Miami-based media and events company, as its official management firm for the association.
This agreement expands Latin Press, Inc.'s current role in managing KNX's operations in Latin America, unifying the KNX standard's administrative and marketing strategy across the Americas.
New Executive Board
The new Board of Directors represents a cross-section of leaders from major manufacturers and integrators, bringing deep technical and market expertise to the association:
Nigel Simms – Technical Supervisor Building Automation Solutions, Siemens
As Chairman, with extensive experience in building automation and control systems, Nigel brings a hands-on, hands-on perspective to the board. His work at Siemens focuses on implementing scalable and efficient automation solutions, making him a key voice for integrators and technical professionals.
Sami Shaikh – Global Strategy and Product Leader for KNX, Schneider Electric
As Vice President, Sami drives the global product strategy and product portfolio of one of the world's leading energy management companies, with more than 18 years of experience. His experience in product development and strategic planning will be instrumental in aligning KNX USA's roadmap with global trends and innovations in the smart building sector.
David Thurow – Founder, Austin Lighting Group / KNX Distributor and Installer
As Secretary/Treasurer, David is a longtime advocate for open standards in the U.S. and Canadian markets. As founder of Austin Lighting Group, he specializes in high-end lighting control and automation, providing the board of directors with crucial insight into the needs of specialty distributors and lighting designers.
"This new board of directors and management structure gives us the stability and professional scope we have been looking for," said David Thurow, who also serves as Secretary/Treasurer of KNX USA. "With Latin Press in charge of operations, the Board can focus on what matters most: demonstrating KNX's technical superiority over proprietary protocols and supporting our partners with world-class training and resources."
Strategic Roadmap
Under the new leadership of Latin Press, KNX USA will implement a revamped operational plan focused on training and digital interaction. Key initiatives include:
Digital Center: A revamped website that serves as the main resource for activities in the US and Canadian markets, including a comprehensive directory of KNX manufacturers.
Content Strategy: Publication of value-added newsletters, along with a social media campaign with weekly technical and educational posts on LinkedIn, Instagram and YouTube.
Education & Events: A constant programme of technical webinars to boost engineer participation, promotion of local KNX certification courses and coordinated booth presence at major industry events such as CEDIA Expo (Denver) and IoT Tech Expo (Santa Clara).
Max Jaramillo, Managing Director of Latin Press, said: "We are proud to extend our partnership with the KNX Association to the United States. The U.S. market represents a huge opportunity for open protocol automation. By aligning our management of KNX USA with our successful operations in Latin America, we can ensure a consistent, high-impact presence that brings real value to both manufacturers and integrators."
