Latin America. First unveiled at IFA 2025, Spatial Signage is a glasses-free 3D display designed to deliver an immersive, high-impact visual experience. Manufactured by Samsung, it has just been recognized by the Consumer Technology Association, CTA, in the CES Innovation Awards 2026 program.
Thanks to Samsung's innovative display technology, this solution is able to add multidimensional depth to existing 2D content, creating a realistic three-dimensional effect that enhances the perception of products and messages without the need for additional hardware for viewers.
This capability allows businesses to leverage their current content and transform it into more engaging experiences, without incurring complex or costly processes. The result is a more dynamic and effective way to communicate messages, promotions, and brand stories at the point of sale.
Spatial Signage has been designed with demanding commercial environments in mind, where aesthetics and functionality are equally important. Its ultra-slim 52mm profile and 85-inch frame allow for harmonious integration into different spaces, from large retail chains and shopping malls to luxury stores, corporate showrooms and even stadiums.
Technology for modern commerce
Beyond its visual impact, Spatial Signage responds to the operational needs of today's commerce. The solution integrates Samsung VXT, a platform that allows users to remotely manage and deploy content across multiple screens and locations. From highly detailed product images to eye-catching promotional campaigns, brands can update their messaging in real-time and centrally.
This flexibility facilitates the daily operation of companies, optimizes response times and guarantees consistency in visual communication, regardless of the number of points of contact with the consumer.
