Mexico. Mexican LED technology manufacturer Ledec Technology opened its offices and showroom in Spain, marking the beginning of its expansion into the European market and consolidating its international growth strategy.
With more than 15 years of experience and leadership in Mexico and Latin America, the company establishes its base of operations for Europe in Madrid, betting on a model focused on turnkey audiovisual projects, specialized technical support and a 100% channel strategy.
"We want Madrid to be the gateway to Europe for our vision of LED technology: customizable, reliable, scalable and quality," said Ignacio Suárez, Ledec's Country Manager for Iberia. "Our focus is not only on price, but on value, proximity and excellence in each project."
For his part, César Sánchez, CEO of Ledec Group, highlighted "Ledec's proposal goes beyond the supply of screens. The firm is positioned as a comprehensive project provider, accompanying its partners from advice and conceptualization to implementation and after-sales support. "We are not just a supplier of screens, but of projects. We are from start to finish, especially in developments where availability is critical and the client needs a brand that supports each stage."
One of the pillars that supports its arrival in Spain is its industrial structure. Ledec has its own factory in Shenzhen, China, and an extensive team of quality control engineers who oversee every stage of production, implementing strict processes and ensuring that each display meets its high standards.
The new showroom, located in Coslada, Madrid, exhibits medium and large format LED solutions for indoor and outdoor use, aimed at sectors such as retail, DOOH, control centers, digital signage, events and critical environments. The space will function as a technology demonstration center and meeting point for integrators and customers, reinforcing the company's commitment to proximity and specialized training.
The expansion strategy in Spain is based on a completely channel-oriented model. Ledec will work exclusively with audiovisual integrators and technology partners, with the aim of building a solid, specialized network with protected margins. The goal for the first year is to consolidate between ten and twelve strategic partners in the Spanish market.
With this opening, Ledec Technology reaffirms its growth ambition in Europe, positioning Spain as the first firm step in an expansion that is committed to innovation, quality, sustainability and the development of high value-added projects.
