Latin America. During the first months of the year, the wholesale distributor Almo has been touring different cities in Latin America with the brands it represents, in order to learn first-hand about the needs of local distributors and integrators, as well as to present technological innovations.
One of the recent visits was to Medellín, Colombia, where he presented the most recent projector of the Barco company. During this visit, AVI Latin America spoke with Henry Morales, Almo's sales director for Latam, who highlighted that Medellín has set the tone in many projects, and Colombia, which has always been among the five best countries in all of Latin America in technology, innovation and creativity.
He added that "We were with clients in Medellín, to learn about the needs, look at the projects that each of them are currently working on, and listening, listening basically to what is happening in the region, positive things, things that are coming, things that have been commenting on us, but we are very happy to work directly with Barco."
Almo and its work in Latam
In recent years, Almo has had significant growth in Latin America. This result is the result of a strategy that includes direct attention to the Almo team for Latam, its relationship with distributors and integrators in the region and the financing of projects.
Henry Morales recalled that the company has a strategically centralized team, which he leads, to be able to cover certain territories in the region. Vanesa Cárdenas is in charge of the monitoring and documentation for any type of order; Francisco Flórez, from the market of Mexico, Central America and the hospitality sector; and Henry, who is in charge of serving South America, from Colombia to Argentina. In addition, they have strategic partners in Brazil, Colombia and Central America.
Almo's work in the region is focused on 13 countries that they serve with the nearly 150 brands that the company represents. And it is precisely preparing to participate in Infocomm, where they will be presenting the solutions of 16 of these brands.
Finally, Henry Morales highlighted that a great strength that Almo has is that it works hand in hand with everyone: manufacturers, distributors and integrators. They do not sell directly to the end user, it is always through their allies. And although they are working with end users lately, it is not to sell, but to advise resellers and integrators to reach larger projects.
"What we do is a very teamwork effort, supporting the integrators with our engineers, the manufacturer's engineers, looking at how logistically we can deliver the product better. In addition, we provide flexibility in the financial part with payment terms to be able to carry out the projects. I've always said it, for us it's important to work as a team, not to see ourselves as an individual. That's how we've achieved quite a few successes," he concluded.
