United States. INFiLED announced a series of changes to its North American leadership team. Henry Ambrose has been promoted to President and Chief Executive Officer, while Chris Donaldson joins as Senior Vice President of Sales for North America, and Bryan Boehme takes on the role of Senior Business Development Manager for Venue Entertainment in the Americas.
These appointments reflect INFiLED's continued investment in its equipment in the U.S., with the goal of taking advantage of growing demand in the rental, fixed installation and on-premise entertainment markets.
Ambrose joined INFiLED as Vice President of Business Development to launch its North American operations and has since built the business from the ground up, creating strategic market initiatives, building a high-performance cross-functional team, and positioning the company as a trusted provider of LED display solutions for rental, fixed installation, and experiential environments.
His promotion to President and CEO recognizes more than three decades of engineering, product development and executive leadership experience, including nearly 14 years at Video Equipment Rentals (VER), where he most recently held the position of Executive Director of LED Installation, and previously held roles at Barco and Sharp Electronics.
"It's an exciting time for our industry, where display technology no longer just supports experiences, but defines them," said Ambrose. "I'm honored to take on this role and continue to build an organization and ecosystem that pushes the boundaries of what's possible, delivers tangible value to our partners, and helps shape the future of immersive visual environments."
Eddie Guo, Founder of INFiLED and Chief Executive Officer of INFi Group Inc., stated, "Henry's promotion reflects the kind of leadership that defines the future of our industry. He combines deep technical mastery with strategic vision and understands how innovation must translate into real performance for our partners. Under his leadership, the organization is positioned not only to grow, but also to contribute to shaping the next era of visual display technology across the Americas."
Chris Donaldson joins the expanded North American leadership team, bringing more than 27 years of professional experience in the AV industry to his new role as Senior Vice President of Sales for North America. Donaldson has built a strong reputation for developing high-performing sales teams, strengthening strategic alliances and achieving sustained business growth in competitive markets.
In his new role, he will lead U.S. sales strategy and execution, focusing on channel development, market share expansion, and aligning INFiLED's portfolio with the evolving needs of the North American AV community.
Bryan Boehme also joins the team as Senior Business Development Manager for Location-Based Entertainment in the Americas. Boehme brings more than two decades of global sales leadership experience to this role, having served as Vice President of Global Sales at Christie Digital, where he collaborated with leaders in themed entertainment, live events and enterprise environments. At INFiLED, he will focus on strengthening the company's relationship with creative studios, integrators, designers and operators across the LBE ecosystem.
These three appointments are critical to INFiLED's growth strategy in North America as the company continues to consolidate its market presence and strengthen relationships with partners and customers throughout the region.
