International. With a size that can be compared to eight stories high and an American football field, the digital signage screen in high definition considered the largest in the world was put into service.
Located in the center of Times Square in New York, the new screen occupies 23.74 meters high by 100.5 meters long. In total there are 2,300 square meters of the façade of the Marriott Marquis hotel, covering the space between 45th and 46th streets. The screen was created by Mitsubishi Electric Power Products Inc, based on its Diamond Vision system. It has 24 million pixels and Real Black LED technology that provides a clear view from any distance.
It also has high-definition cameras through which passers-by can be filmed and live images broadcast. For its inauguration, the Universal Everything studio was commissioned to produce a film that would highlight all the qualities of the screen, with images of mountains, birds, buildings and explosions of colors.
Clear Channel Outdoor New York, the company in charge of renting the space for advertising, said that from November 24 and for a month will be passing the advertising of Google, who had to pay about US $ 2.5 million.
