Latin America. Elation Lighting has acquired the brand and assets of X-Laser and has launched X-Laser USA, a new independent company that will continue to operate under the name X-Laser.
Founded in the USA, X-Laser has become one of the most renowned manufacturers of high-power lasers for the entertainment industry in North America. The company has earned a reputation for innovation, regulatory compliance, and customer-focused service, offering industry-leading laser projectors for industrial and entertainment applications.
Known for its FDA-approved safety systems, advanced optics, and engineering excellence, X-Laser has made high-power laser effects more accessible and reliable for productions of all sizes.
U.S. Manufacturing Facility & Service Center
X-Laser USA will operate from its facility in Laurel, Maryland, under the direction of Adam Raugh, a general manager and engineering expert with 20 years of experience in laser manufacturing and regulatory compliance. The Maryland headquarters, which serves as X-Laser's R+D and production center, will also serve as a U.S. manufacturing facility for select Elation products, as well as an East Coast service center.
The Laurel facility represents Elation's strategic investment in manufacturing and rapid prototyping in the U.S., providing X-Laser USA with increased domestic production capacity in addition to its engineering expertise.
Global distribution through the Elation network
X-Laser's professional laser series, both current and future products, will soon be available worldwide through Elation's global distribution network, which includes its offices in Los Angeles, Mexico City, and the Netherlands. This increased presence will facilitate customer access to X-Laser products, while offering unified support alongside Elation's lighting, control, and atmosphere solutions.
Strengthening the ADJ Group of Companies
In addition to Elation, X-Laser's technology and manufacturing capabilities will also support other brands in the ADJ Group of Companies, such as ADJ Products and Acclaim Lighting, further strengthening the group's offering for the entertainment and architecture markets globally.
For current X-Laser customers, business as usual: all products, warranties and service will continue to be fully supported through the Laurel, Maryland facility, now backed by additional resources from Elation's global network.
Renewed visual identity
Along with the acquisition, X-Laser presents a renewed visual identity, based on a new modern logo. Designed to reflect both its legacy and its future within the Elation family, the new look incorporates bold colour gradients and stylised branding that symbolises energy, precision and innovation. Presented with the new brand slogan "X Brand Innovation", the identity reinforces X-Laser's evolution, maintaining its focus on safety, reliability and creativity.
