Latin America. Sound United brings together a portfolio of iconic audio brands including Bowers & Wilkins, Denon, Marantz, Definitive Technology, Polk Audio, HEOS, Classé and Boston Acoustics. These brands are now added to Harman's portfolio following a recent acquisition.
This strategic milestone marks a significant expansion of Harman's core audio business and its presence in key product categories, such as home audio, electronics (amplifiers, hi-fi components, AVRs), headphones and car audio.
The combination of Sound United's distinguished portfolio with its world-renowned audio business allows Harman to offer one of the most comprehensive audio portfolios in the industry. As a result, HARMAN now has the ability to offer consumers more choice, greater innovation, and exceptional experiences across all listening environments.
"Harman's vision is to create experiences that enrich people's lives through exceptional audio experiences," said Dave Rogers, president of Harman's Lifestyle Division. "Sound United's impressive portfolio of brands is built on a deep passion for sound, innovation and a commitment to quality that aligns with Harman's values. This transaction opens up significant growth opportunities for everyone. It reinforces Harman's strategy to consolidate its unrivaled track record of success and reach unprecedented heights as a leader in audio."
Sound United will operate as an independent Strategic Business Unit (SBU) within Harman's Lifestyle Division. This structure ensures that each brand's heritage, expertise, and loyal customer base remain central to its identity.
Backed by Harman's resources and global scale, Sound United's brands will achieve greater reach with enhanced capabilities, while continuing to achieve their distinctive goals and achieve greater success in the marketplace.
