Mexico. Obra Blanca 2025 revealed its full agenda in front of an audience of prominent professionals and leading brands. A content agenda designed for architects and interior designers that, together with a benchmark exhibition in innovation, make up the Obra Blanca Experience, three days of immersion in the sector of finishes and design products for architecture.
In its 6th edition, the event has achieved remarkable growth and presents multiple novelties designed to contribute to the development and evolution of the sector:
1. A new hall is opened and the exhibition meters increase to 27,000 m2, with 166 exhibiting brands, it is re-established as a benchmark for the industry of finishes such as ceramics, bathroom furniture, taps, lighting, paints, windows, enclosures, wood and much more.
2. Three new pavilions are added to the Obra Blanca exhibition: the pavilion of windows and enclosures, the pavilion of panels and natural woods and the pavilion of paintings.
3. Alliances continue to grow, 11 new alliances are added to the Obra Blanca Community with a total of 29 organizations, media and associations that gathered under the umbrella of Obra Blanca promote dialogue and the evolution of the architectural environment and interior design.
4. The event will be the place of the official presentation of the CMF Obra Blanca 2027 Forecast, an exercise that will present us with the vision on the selection of finishes, materials and colors for the coming years in Mexico.
The Obra Blanca Content Agenda also experiences great growth in this new edition and adds notorious novelties that place the event at the center of the conversation on architecture, interior design and finishes.
In the Gran Auditorio de Obra Blanca, and in alliance with Arquine, we will be able to listen on Wednesday 17 to internationally recognized figures such as René Poggione and Susel Biondi (Peru), as well as other personalities who will join this outstanding panel and who will be announced in the coming weeks.
These international conferences are integrated into an Agenda articulated in three content cycles that bring together the conversation on the current situation of the sector:
4. Habitable Space Cycle, Tuesday, October 16: Includes the Third National Housing Forum "Housing as a Generator of Social Change", in alliance with the Federation of Colleges of Architects of the Mexican Republic (FCARM), the National Chamber of the Housing Development and Promotion Industry (CANADEVI) Valle de México and the Better City Association; the Second Corporate Interior Design Forum "Trends, technology and human vision for the future of corporate interior design", in partnership with the Mexican Association of Corporate Interior Design (AMIC); the conference "Women, design, dialogues and challenges with the industry", in alliance with Glocal Design Magazine; and the conference "Architecture Insiders: The value of business in the architecture firm", in partnership with the College of Architects of Nuevo León (CANL).
5. Sustainability and Innovation Cycle, Wednesday, October 17: The Second Sustainability Forum "Materiality, Emissions and Innovation: How to make informed decisions?", in partnership with Ecostudio XV; the "Study on expectations of the construction industry in Mexico 2025" in partnership with BIMSA, and the event organized by Saint-Gobain "Sustainable Construction Talks".
6. Lighting Cycle, Thursday, October 18: Presents the Third Lighting Forum "Technology, trends and lighting design in a single space", in alliance with Iluminet and the Illuminating Engineering Society (IES) Mexico; and the "Building Automation Day: The meeting point where innovation comes to life", organised by KNX Mexico.
Fernando Lozano Assad, president of Obra Blanca and director in Mexico of TCNA (Tile Council of North America), pointed out that, "Obra Blanca 2025 represents a natural and necessary evolution for the sector. The breadth of its content agenda, the incorporation of new product pavilions, the integration of new alliances, and the participation of international voices, make the event a unique platform for connection, inspiration and business for architects, interior designers and the sector as a whole. To be part of this edition is to join a community in movement that is setting the course of architecture and design in Mexico."
Within the Obra Blanca Experience, two spaces take on greater relevance within the program every year: the Connection Space and the Obra Blanca Space. The first offers a program of technical talks with the most innovative brands in the industry, an opportunity to learn first-hand about the innovation presented by specialists from each of the participants.
The second is an installation specially designed to receive the different content creation initiatives of Obra Blanca, where interviews, exhibitions, exchange of ideas, meetings and cocktails are carried out, during the 3 days of the event.
Every year, different professionals from the world of architecture, interior design, design and lighting in Mexico are invited to participate in the creation of this multipurpose environment Espacio Obra Blanca. This year the guests invited to design it are AMOATO (creators of visual and sensory experiences) and Luca Salas (architectural designer specialized in lighting).
Within the Obra Blanca Space, the presentation of the CMF Obra Blanca 2027 Forecast will be held, a multidisciplinary exercise in collaboration with The Color Authority and 20 architecture and interior design firms from different regions of Mexico. Together with Judith Van Vliet and using the CMF methodology, this exercise analyzes and proposes three trends in finishes, materials and colors that define lines of inspiration that make up a powerful tool for the design of future finishing products and architectural and interior projects in Mexico.
Obra Blanca 2025 will be held from October 14 to 16 at Expo Santa Fe in Mexico City.
