Latin America. To date, Absen's products and solutions have reached more than 140 countries and regions worldwide. In celebration of its 25th anniversary, Absen is proud to announce the official update of its brand slogan from a "Trusted LED Supplier" to a "Global Leader in LED Display Technology and Solutions".
This strategic change represents a significant evolution in Absen's corporate mission and global vision. Beyond offering high-performance LED products, Absen is committed to playing an active role in driving the high-quality and sustainable development of the LED display industry globally. The new positioning reflects not only a change in branding, but also a long-term commitment to innovation-driven value creation on a global scale.
This transformation builds on Absen's long history of operational excellence. Over the years, the company has established a comprehensive management system that encompasses strategic planning, partner and leader development, product lifecycle management, digital transformation, as well as supply chain strategy and finance, ensuring strong alignment with internationally recognized management standards.
Absen's six key competencies – staying ahead of technology innovation, maximizing brand influence, establishing strong cost competitiveness, expanding the sales channel network, building an impenetrable service barrier, and sustaining organizational culture cohesion – continue to shape its long-term competitiveness and resilience in global markets. The company has been recognized four times by Deloitte as one of China's best-managed companies within its global Best Managed Companies program, a rare recognition in the LED industry.
Even more importantly, Absen's renewed brand vision is closely linked to a deeper sense of responsibility to the industry. Chairman Yanhui Ding noted that this brand evolution reflects a fundamental shift in Absen's mission:
"We are no longer satisfied with offering outstanding products and solutions. We now aspire to play a leading role in shaping the future of the LED industry and inspire broader contributions to the development of responsible and forward-thinking business practices in China."
Standing on this new milestone, Absen reaffirms its firm commitment to its global strategy, not only to strengthen the international influence of Chinese brands, but also to promote the high-quality development of the global LED display sector, contributing to a future defined by technological excellence and the creation of shared value.
