Mexico. The Mexican cinema chain Cinemex has acquired Christie's CineLife+ Series cinema laser projectors to equip five complexes, as part of its renovation process and new brand identity as part of its 30th anniversary.
This project is part of Cinemex's expansion and modernization plan, which includes openings and remodeling during the year. Currently, the chain has almost 3000 movie theaters in Mexico.
"At Cinemex, constant innovation and modernization are fundamental pillars of our strategy to differentiate ourselves in the market. The adoption of advanced projection technology, such as Christie's laser projectors, allows us to offer a superior cinematic experience, providing our viewers with exceptional image quality and greater visual impact in each function," says Francisco Eguren, COO of Cinemex
The projectors purchased correspond to the CP2409-RBe, CP2411-RBe, CP2415-RGB and CP2420-RGB models, which adapt to the different projection needs of each of the rooms.
The choice of Christie's projectors was supported by several factors, as Francisco Eguren of Cinemex explains: "The superior image quality of Christie's laser projectors, with a wider colour spectrum and exceptional brightness, ensures impactful projections. We also value its ease of use, with features such as self-configuration and motorized lens mounting, which optimize our operations and ensure the best performance in our rooms."
He adds: "Energy efficiency and the optimization of operating costs are key factors in our technology decisions. Christie's laser projectors stand out for their reliability and durability, with a long service life that reduces the need for maintenance. In addition, its energy efficiency allows us to minimise electricity consumption, which translates into a lower environmental impact and cost optimisation. Thanks to laser technology, we are able to deliver a high-level cinematic experience while maximizing the profitability of our operations."
The first 10 projectors were installed at the end of last December at the new Cinemex Platino in Samara Satélite in Mexico City, which has been the first complex to reflect the chain's new brand identity, and where projection technology has played a key role in this transformation, raising the quality of the projection and offering brighter and sharper images that significantly improve the viewer experience.
The remaining projectors will be installed between March and May 2025 at the Cinemex Downtown complexes in Puebla, Cinemex Paseo Jardines in Veracruz, Cinemex Paseo Martín Carrera in Mexico City, and Cinemex Alaia Tapachula in Chiapas.
The commercial agreement with Cinemex has been a true teamwork on the part of the Christie team led by Diego López, Director of Cinema for Latin America, and Ernesto Armus, General Manager of the Film Division in Mexico. Ernesto Armus explains: "Christie is honoured to have been chosen by Cinemex for this large-scale deployment of cinema laser projectors, which solidifies our long-standing relationship as business partners. For our part, we are committed to providing you with the best service and support from our Mexico office. We want to thank the entire Cinemex team for the trust placed in our brand."
Francisco Eguren, COO of Cinemex, concludes: "At Cinemex we deeply value Christie's technology and its ability to constantly innovate in film projection. Their input has been instrumental in providing our customers with the best visual experience possible, ensuring that our rooms continue to be at the forefront of the industry."
