Chile. GPA has a new representative in Latin America. It is the integrator Novotic, which will be serving the Chilean market. Based in Santiago and with 20 years of experience, Novotic focuses on providing quality with excellent after-sales support, meaning they are the choice to support global enterprise customers.
Novotic has built strong relationships with global enterprise customers in the region. Their expertise in managing large-scale projects and consistently delivering exceptional managed services to their existing clients sets them apart.
"Novotic is in a strong position today, driven by a cohesive and dedicated team with a shared commitment to excellence and innovation. Joining GPA is like stepping onto the field of play at the World Cup, playing alongside a dream team made up of the best talents from each country. It is not just about competing, but about learning, growing and reaching new goals through collaboration and shared experience," said Joaquín Galdames, Novotic's Operations Manager.
The Novotic team has already made impressive strides in its onboarding process, investing considerable effort in seamlessly integrating into GPA's network. By adopting GPA's global workflows, operational standards, and best practices, they are fully aligned with GPA's proven methodologies for project management and technical delivery.
"As market leaders in Chile, Novotic brings decades of experience in AV and UC to the LATAM market and, more broadly, to our global community. With a key focus on quality and an impeccable track record of its support and managed services, GPA customers can rest assured that their implementations with Novotic in Chile will be a success," commented James Shanks, CEO of GPA.
Founded in 2000 under the name Novotic, the company was born from the dream of Víctor Galdames (owner and founder) to provide audio and video solutions for both individuals and companies. From the beginning, Novotic focused on technical excellence and customer service, rather than a purely commercial approach.
This commitment to quality and personalized attention saw their reputation grow organically, driven by customer referrals. As a result, Crestron Latin saw Novotic as a strategic partner to establish its presence in Chile.
Over the years, the corporate sector became its strongest market, leading to more specialized training for its team at brands such as QSC, Xilica, Sennheiser, K-Array, Samsung, Crestron, Logitech, Datapath, and others.
