Mexico. Epson Mexico presented new products that take advantage of innovative clean and effective technologies, which stand out for saving energy, taking advantage of recyclable materials and optimizing the performance of their products.
The Epson Experience event in Mexico City highlighted the advantages of the company's new corporate printing products and the company's growing presence in Latin America. "We want to change the market, which is a giant challenge. Epson is very young, the corporate company; of all the other players, we are the youngest, but because we are the youngest, we already bring this DNA of changing what is already there, so we have quite high expectations, that is, we want to grow the Latin American market a lot, we already have countries like Brazil and Chile where we are more advanced. In terms of market share, Mexico has a huge potential," Koji Nawata, Group Product Manager at Epson America, told AVI Latin America.
Thus, various corporate printing products based on PrecisionCore technology were presented, which offers a more efficient and simplified printing experience, as well as optimizing energy consumption.
Regarding the advantages over similar products from other companies, he assured that one of the differentiators is based on energy savings. "We have made an enormous effort to be at the same level or higher with the differential that we take advantage of energy in the family of products against what is the competition. We have a much lower energy consumption."
He added: "Compared to any competitor in the market, Epson may be on the same level in terms of technology, in support and everything, but we are much more advanced in terms of economics and sustainability and in terms of pricing. In addition, our equipment is durable, we are super concerned about bringing equipment that is robust to the market. We are much higher in terms of durability."
During the event it was mentioned that the products presented are already available in the market and that other launches will be made soon with Epson's own innovative technology.
Text written by Vlad Martínez for AVI Latin America.
