Select your language

Southern Latam has experienced remarkable growth

Martín Saul, CEO de ICAP Global,

Argentina. In recent years, the AV market in Argentina and the southern region of Latin America has witnessed remarkable growth, driven primarily by the rapid adoption of audio, video, and video conferencing technologies. This is the point of view of Martín Saul, CEO of ICAP Global, in statements to AVI Latin America.

"We begin the year 2024 with great expectations, which we estimate will be reflected more forcefully in the second half of the year. So far, we are under the influence of economic policies and financial constraints, which slow down the implementation of projects, but do not stop them or reduce real demand. The consultations are permanent and the projects are increasingly ambitious," he added.

He explained that this positive outlook is described by a high demand for AV technology in the corporate sector, especially due to the increase in remote work and the need to maintain connectivity in hybrid environments, as well as the revitalization of the Rental & Staging sector and streaming systems for various applications such as education, where institutions are looking for solutions for distance learning and collaboration in the classroom. In addition, companies from various sectors, from corporate to entertainment, are investing in audio and video systems to improve the user experience and internal and external communication.

Icap Global's purpose is to remain able to deliver innovative, high-quality AV solutions, continuously adapting to changing market needs. The most important initiatives consist of Lifelong Learning and adapting the logic of Continuous Change.

- Publicidad -

Finally, Martín Saul highlighted that the company is actively committed to sustainability, through the adoption of eco-friendly practices in operational processes. "We have implemented measures to reduce energy consumption, and of course, offer products and solutions to this end. In addition, we promote environmental awareness among our employees and collaborators, focused on environmental protection. Also to individual and group care, through actions such as the healthy eating program to which everyone has access. We think that it is still not enough and that we still have a lot to learn and implement," he concluded.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor - Latin Press, Inc.
Periodista de la Universidad de Antioquia (2009), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de IntegraTec y LiveTec.


No comments

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
Apple unveiled immersive concert experience with Metallica

Apple unveiled immersive concert experience with Metallica

Latin America. Three iconic Metallica songs during the M72 World Tour performance in Mexico City: "Whiplash", "One" and "Enter Sandman", were recorded on Apple Immersive Video and have been...

Temporary imports, key for concerts in Colombia

Temporary imports, key for concerts in Colombia

Colombia. Shakira, System of a Down, Estéreo Picnic, Andrea Bocelli, Fonseca, Maluma, Linkin Park, are some of the entertainment events that used or will use the figure of temporary imports, so that...

Arthur Holm won the iF Design Award 2025 for his DB3 monitor

Arthur Holm won the iF Design Award 2025 for his DB3 monitor

Latin America. The Arthur Holm DB3 motorized monitor has been awarded the iF DESIGN AWARD 2025. This award is a hallmark for outstanding design and design quality.

Schneider Electric Names Cloud & Service Providers Leader

Schneider Electric Names Cloud & Service Providers Leader

Latin America. Schneider Electric has named Luis Santamaria as the leader of the Cloud & Service Providers segment for Spanish-speaking countries at a key moment for the digital transformation...

DiGiCo Launched Quantum225T Console for Medium Events

DiGiCo Launched Quantum225T Console for Medium Events

Latin America. DiGiCo released a "T" software version of its most compact Quantum range console, the Quantum225T. With powerful, refined hardware and Quantum processing, the Quantum225T's...

AR encourages student engagement

AR encourages student engagement

A new study by the UOC analyses the potential and challenges of implementing this technology in education. UOC

MusicTech Summit Comes to Miami

MusicTech Summit Comes to Miami

The Miami MusicTech Summit on March 25 at The Silverspot Cinema in Downtown Miami brings top innovators together for a day of discussions and deal-making at the intersection of music, technology,...

Absen launched its new A25 Series for outdoor use

Absen launched its new A25 Series for outdoor use

Latin America. Absen presented its latest innovation: the A25 Series. Designed specifically for outdoor applications, it redefines the standards for energy efficiency and ease of maintenance in the...

MEXDC Pointed to Data Center Growth Challenges

MEXDC Pointed to Data Center Growth Challenges

Mexico. The Mexican Association of Data Centers (MEXDC) has identified very specific challenges that put future investments for Mexico at risk and points to serious challenges in terms of access to...

Data Centers Connect Digital Life

Data Centers Connect Digital Life

Latin America. For most people, the internet is fully integrated into our daily lives. For more than 30 years since it was available to the general public, it has revolutionized communication,...

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A SERVICE OR PRODUCT QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin