Mexico. "Accelerated growth in video solutions is projected for 2024. The market has developed the need for differentiation in visual content in physical spaces that capture the consumer's attention," Verónica Zorrilla, from the firm Pro Akustics de México, told AVI Latin America.
He added that "With the growing influence of social media, it has become increasingly important to develop captivating visual solutions that allow you to interact with a younger, more tech-savvy audience."
As a result of this panorama, during the first months of 2024 the AV market in Mexico has been gaining more and more strength, conquering more and more spaces.
"We noticed an increase in demand compared to previous years and we certainly see a substantial recovery of the market after the pandemic and post-pandemic years. Fortunately, several retail brands and restaurants are betting on openings and remodeling, including the updating of audio equipment and the implementation of video equipment," explained Verónica Zorrilla.
Pro Akustics is currently working on different projects in Mexico, such as the installation of audio in nearly 80 new Starbucks branches, five new branches of chain restaurants and hundreds of retail stores of various groups in Mexico.
And about sustainability in her company, the guest highlighted that "In recent years there have been growing trends towards sustainability, this certainly does not exclude the AV industry. Sustainability is a broad term that refers to responsible development, meeting the needs of today, without compromising the capacity of future generations; This concept encompasses, in a general way, economic growth, care for the environment, and social welfare."
Specifically, within the company, they encourage personal sustainability through recycling and reuse programs. They carry out training and integrations with environmental or social approaches, touching on topics such as long-term economic savings through financial instruments, as well as water saving and other topics that allow the members of the company to develop their knowledge and initiatives.
