Latin America. With a variety of systems integration products and live events for Latin America, Latin Press, a media and events producer, has signed a marketing alliance agreement with NAB Show, in support of IntegraTEC™ Broadcast & AV Conference and Exhibition in Mexico, as well as its LiveTEC™ live event technology conference in Miami.
The agreement includes mutual acknowledgement of events on websites, regional marketing support, reciprocal exhibit space and the opportunity to collaborate on educational formats later in the year.
With the help of Latin Press staff, NAB will help coordinate the production of a panel session for broadcast professionals as well as enjoy booth space during the exhibition.
Just as importantly, Latin Press will support NAB's initiatives, both in-person and online, across the region with emails, social media posts, newsletters, and magazine coverage through TV&Video, a specialized medium for Latin American broadcasting and audiovisual production professionals.
"On behalf of IntegraTEC™ and LiveTEC™, we are pleased to enter into this agreement with NAB," said Max Jaramillo, Managing Director of Latin Press. "Among our different initiatives, the production and distribution of audiovisual content is a vital industry segment for our visitors and exhibitors. We are making a concerted effort in the creation and distribution of audiovisual content, especially at our LiveTEC™ conference in Miami."
Dorian Sullivan, VP Audience Development at NAB, said, "We are excited to explore the opportunities offered by IntegraTEC and LiveTEC. We have worked successfully with Latin Press in the past. We are confident that this will also develop a greater engagement with regional broadcasting professionals."
Finally, Verónica Marín, project manager of IntegraTEC and LiveTEC, said: "We are confident that with this collaboration we will create more opportunities for the regional transmission market."
