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AV demand in Argentina comes from different sectors

Alejandro Arena, gerente comercial de Soundtec

Argentina. The end of 2023 was difficult for Argentina's economy, which affected all sectors in general, as well as the AV industry. Alejandro Arena, commercial manager of Soundtec, told AVI Latin America that 2024 began with some of these difficulties solved or in the process of being solved.

"And we have the promise of a new government that promises to seriously improve the economic conditions of the country, which generated a lot of optimism in the market, which quickly began to dust off the portfolios of projects that had had to be shelved in the past and that encouraged many others to be encouraged to face new projects. and fortunately this demand has been growing over the course of these first months."

Regarding the sectors that are demanding more AV technology, the Soundtec executive pointed out that the demand is quite fragmented in the different sectors in which it operates. "Beyond what we can specialize in one sector or another, the demand is quite homogeneous. We feel that every day it is a more tangible reality that audiovisual technology is everywhere and that the barriers are more budgetary than philosophical when it comes to incorporating technology. The client is questioning the need for AV technology less and less every day and in many cases it is being considered as one of the pillars of the projects. All segments need to communicate and AV technology is essentially a very efficient communication tool, so this is a process that will only grow."

To conclude, in terms of sustainability, Alejandro Arena indicated that at Soundtec, they have implemented some initiatives to promote it in their operations and products. Some of the initiatives are, for example, energy-efficient technology: we prioritize the use of equipment with low energy consumption. Recycling and waste management; they encourage working from home to reduce emissions and are committed to continue exploring new ways to reduce environmental impact and contribute positively to caring for the planet.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2009), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de IntegraTec y LiveTec.

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