Friday, 21 January 2011 09:26
B Interactive, a firm specialized in the creation of communication systems based on interactive gestural technologies, presents "liveStore", a line of products that revolutionizes communication between consumers and the brand / product at the same Point of Sale.
The first product launched on the market by B Interactive under the brand "liveStore" acts on the windows of shops, turning them into living surfaces with which consumers can interact in space and real time. Unlike the usual touch screens that force the user to approach and touch a certain surface, the "liveStore" showcase allows a natural and free communication: it is the gestures and movements of consumers that allow them to interact with the messages issued in the different audiovisual platforms installed on the windows. The "liveStore" storefront does not need external devices or physical contact of the user with the storefront.
The "liveStore" showcase makes the consumer the absolute protagonist at the Point of Sale. It catches their attention and provokes surprise and excitement. Invite the consumer to participate and engage with the content, creating unique experiences individual or shared with other users.
The "liveStore" showcase, for its innumerable advantages, is the solution that the Point of Sale was waiting for: It improves the relationship with the consumer, it is for all audiences, 100% customizable, with contents made to measure, flexible (a single product with several uses) and easy installation.
Multitouch counters and interactive systems for the waiting areas, together with the shop windows, complete the "liveStore" offer created by B Interactive to meet the new needs of the Point of Sale.
www.b-interactive.eu
