Facebook appears seamlessly integrated into Televisa's video player app, allowing viewers to easily share and discuss content, while the broadcaster enjoys additional ad revenue opportunities.
Miami, January 30, 2013 — Applicaster, provider of a robust broadcast platform for delivering multi-screen experiences, now offers broadcasters and viewers a feature-rich video player that maximizes Facebook's social and viral power to move users from the social domain to the broadcaster's branded app. From inside the TV station app, viewers can broadcast social expressions in relation to the content they are watching, using a predefined set of emoticons and get badges and awards. For the broadcaster, this new platform offers a real view towards social recommendations that will bring more viewers and additional revenue streams from the player's internal advertising space.
The first video platform to introduce the 'Facebook-oriented' video player is Televisa (NYSE: TV), Mexico's largest television broadcaster, and the leading producer of Spanish-language programming in the world, using it in conjunction with its news, entertainment and sports apps, developed and hosted by Applicaster.
The cooperation between the companies began in 2012, after Televisa acquired the broadcasting rights of Euro 2012, and thanks to Applicaster's technology, Televisa offered its sports app subscribers the live broadcast of the tournament, enjoying a significant increase in television ratings .
"With the goal of providing our subscribers with the most entertaining and captivating TV experience, we continue to enrich our applications with the acquisition of high-quality content, streaming of high-profile sporting events, and a variety of smart features that leverage the functionality of a second screen, with a focus on social interactivity," commented Vanessa Rosas Molina, director of Televisa Móvil. "Applicaster has provided us with premium technology solutions that complement TV viewing, and has given us insights into viewer habits and additional revenue opportunities, such as advertising and in-app purchases," rosas Molina said.
"TV consumption habits continue to evolve and this requires creative ways to attract and sustain the television audience," said Laura Tapias, vice president of Latin America and Spain at Applicaster. "We are proud to partner with an industry participant as visionary as Televisa to provide an engaging TV experience, allowing users to share their experiences with friends and discuss what they are watching. We are firmly convinced that the introduction of these rich and entertaining features will drive an uptick in service," Tapias said.
Applicaster will unveil its platform at the NATPE show in Miami from January 28 to 30. Visitors will be able to see demonstrations of the innovative full-process Applicaster solution to increase viewer engagement and engagement and extend prime timetelevision. The platform allows broadcasters to augment live and on-demand content to a multitude of screens, even without an internet connection, and encourages viewers to intuitively share and interact with content and brands, in tune with THE TV. The company's solutions have been adopted by an increasing number of prominent content owners, format developers, broadcasters, cable companies and mobile network operators around the world.
About Grupo Televisa
Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world and a major player in the global entertainment industry. Has interests in television production and transmission, in the production of pay television networks, in the international distribution of direct-to-home television programs via satellite, cable television and telecommunications services, publication and distribution of magazines, production and transmission of radio, sports shows and live entertainment, production and distribution of feature films, operation of a horizontal Internet and gaming portal.
About Applicaster
Applicaster, a cutting-edge provider of private-brand solutions for cross-screen television broadcast experiences, has been powering the world's leading cable broadcasters, formats and firms since 2009. Applicaster's solutions include live and on-demand TV, second screen, social and synchronized TV experiences, and engaging apps that work in all connectivity environments, supporting any business model. New all-day and synchronized engagement capabilities transform viewers from a receptive audience into active participants and consumers. Together with its powerful management and analysis tools, Applicaster enables broadcaster operators to quickly address the technological and business challenges of television technology as it evolves.
Press contacts:
Televisa:
Vanessa Rosas Molina
Televisa Mobile
Tel. +5255 52613548
Applicaster:
Sharona Meushar
Applicaster
Phone + 972 74 702 3211
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