Latin America. Digitalization is transforming businesses across industries, becoming a $2.1 trillion global market opportunity for 2019 according to IDC. The path to digitalization requires a digital network that evolves beyond connectivity.
This new network will enable business innovation, idea generation, and creation of new customer experiences, helping to reduce cost and complexity through the organization and automation of new capabilities, while protecting the business with an architecture designed for security.
As companies decide how to join digitalization, there have been major innovations in networking, including Software-Defined Networking (SDN), Network Virtualization (NFV), model-based programming, overlay networks, API opening, cloud management, organization, analytics, and much more.
These innovations promise to improve operational efficiency and make digital applications accessible, however, this adoption process has been slow due to the difficulty of manipulating many of these new technologies. The market needs a solution that integrates critical innovations in networking software—virtualization, automation, analytics, cloud service management, and open, extensible programmability—into an architecture that can deliver on these promises in an integrated, easy-to-manipulate way.
Cisco introduces Digital Network Architecture (DNA), an open, broad, and extensible software architecture for digital business. Cisco® DNA complements Cisco's market leadership with a data center based on Application Centric Infrastructure, ACI, technology that extends the policy-based approach and software strategy across the network: from central to subsidiary, from cable to wireless, from core to edge. Cisco DNA is offered within the Cisco ONE™ Software family, simplifying licensing and software-based investment protection and flexibility.
Cisco DNA is based on five principles:
- Virtualize everything, giving organizations the freedom to choose when and where to use any platform-agnostic service – whether physical, virtual, in the office or in the cloud.
- Design for automation, making the networks and services in those networks easy to deploy, manage and maintain – which means a fundamental change in the approach to network management.
- Comprehensive analytics that provide critical information about the operation of the network, IT infrastructure, and business —information that only the network can provide.
- Service management from the cloud to unify policies and processes across the network – with the agility benefits of the cloud, coupled with security and control of on-premises solutions.
- Accessible, comprehensive and programmable at every stage - The integration of Cisco technology with third-party technology, open APIs and a development platform, to consolidate a rich ecosystem of network applications.
"Digital networks are the platform for digital business," said Rob Soderb, SVP Enterprise Products and Solutions at Cisco. "Cisco DNA brings together virtualization, automation, analytics, cloud and programmability to build that platform. The acronym for Digital Networking Architecture DNA is no accident. We are fundamentally changing the DNA of networking technology."
