International. Trying to counteract the negative numbers it has recorded in recent seasons, especially in 2011, the Japanese multinational Sony will reduce its line of televisions to promote OLED and Crystal LED TVs.
In an attempt to raise the company, Kaz Hirai, CEO of Sony has proposed this strategy to get afloat, which highlights the initiatives to reduce the supply of televisions by 40% and introduce new high-end screens.
The company seeks to reduce the costs of its television production line by 60% by 2013, in order to be profitable again, and if this measure is successful, operating costs will be reduced by 30%.
The CEO himself admits that the LCD market is still very large, but the company is betting on the development of new technologies for entertainment; "In this case when thinking about Sony we also think of Bravia televisions, which are synonymous with quality and that in an attempt to give them a plus there is talk of improvements in this line, including improvement in audio and a more complete integration with the company's mobile products," said Haz Hirai.
