Argentina. Sennheiser announced the incorporation of Todomúsica as an authorized distributor for the commercialization of the entire range of products in Argentina.
With more than 45 years of experience in the local market, and a solid experience in representing international brands linked to music, professional audio and lighting, Todomúsica joins as a key strategic ally in the region.
This collaboration is part of the expansion strategy, with the aim of strengthening the presence in the country and ensuring greater availability of solutions through reliable channels with in-depth knowledge of the sector.
The announcement took place during an exclusive event held in the city of Buenos Aires, in which there was a night full of enthusiasm, meetings and celebration. The evening brought together prominent sound technicians, figures from the world of entertainment, members of the Todomúsica team together with their customers and suppliers, and representatives of Sennheiser who came especially for the occasion.
In a relaxed but vibrant atmosphere, an important milestone for the German brand was also celebrated: its 80-year history dedicated to audio innovation. With toasts, live rock, DJs and words of mutual recognition, the meeting sealed an alliance that promises to open a new stage for the professional audio market in Argentina.
During the event, Rafael Pedace, founder of Todomúsica, gave his word, who was excited and happy about the new alliance and Sennheiser's confidence in the Argentine SME.
He also highlighted the opportunity that the country has to develop markets and strengthen them: "For us, adding Sennheiser is not only a commercial milestone; It is a clear sign of the path we are traveling: to grow together with the best brands in the world, to provide you – our customers and partners – with world-class solutions."
For his part, Julio Bracho, Sales Director for Latam at Sennheiser, also gave his positive message for the coming years and for the new alliance: "We as a brand are very happy to be represented by a company as professional as Todomúsica. Very good times are coming for Argentina."
