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Apple unveiled immersive concert experience with Metallica

Apple presentó experiencia de concierto inmersivo con Metallica

Latin America. Three iconic Metallica songs during the M72 World Tour performance in Mexico City: "Whiplash", "One" and "Enter Sandman", were recorded on Apple Immersive Video and have been available through Apple Vision Pro since March 14.

This stunning narrative format is only possible on Apple Vision Pro, with 180-degree video in ultra-high definition and Spatial Audio giving audiences unprecedented access to James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo, with views ranging from close-ups at the legendary and exclusive Snake Pit to wide-angle shots of the band's energetic performance on a center stage. surrounded by his audience.

To capture the band's full performance from various perspectives and the energy of more than 65,000 Metallica fans, Apple designed a custom stage with 14 Apple Immersive Video cameras, using a combination of stabilized cameras, wired cameras, and remote-controlled mobile platform systems moving around the stage.

"To talk about innovation is an understatement," said Metallica's Lars Ulrich. "Seeing our concert in that way, accompanied by the energy of the fans in Mexico City, is a very fun immersive experience. We've always sought to push boundaries, and Metallica on the Apple Vision Pro is just that."

- Publicidad -

Tor Myhren, Apple's vice president of marketing communications, said, "Apple Immersive Video transforms the way people experience storytelling, and we're excited to collaborate with Metallica on a concert like never before. With Metallica on Apple Vision Pro, you'll feel like you're there: in the front row, backstage, and on stage alongside one of the greatest bands of all time."

Metallica's drummer Lars Ulrich spoke with Apple Music's Zane Lowe about Apple Immersive's concert experience, the band's ongoing commitment to their fans, and the next leg of the M72 World Tour. "I've been a fan of music all my life and I've never experienced anything like this. It's not just the best location, it's like you're the only person on stage," he said.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor - Latin Press, Inc.
Periodista de la Universidad de Antioquia (2009), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de IntegraTec y LiveTec.


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