Latin America. Anixter International's Central America/Latin America division, CALA, is an official distributor of Scala's digital signage software and hardware throughout Latin America. Anixter CALA's extensive local presence throughout the region will enable Scala to offer Scala-branded hardware and content design and management software packages to its customers in Central America, South America and the Caribbean.
Through this new partnership, Scala, part of the Stratacache family of marketing technology companies, will offer efficient service in Latin America, increasing its market reach and overall brand influence.
"Adding Anixter to our distribution process will allow our customers across the region to operate easily and comfortably," said Ken Boyle, senior vice president of strategic operations for Stratacache Latam. "We believe his extensive knowledge and local presence support his dedication to growing business in the region and helping Scala better serve our customers."
Anixter CALA has a dedicated team, based in Miami, Florida, that specializes in hardware distribution throughout Latin America and has extensive experience in marketing, customs and nationalization for every country in the region. Scala customers will now enjoy the convenience of purchasing hardware in their local currency and in their own country.
"The addition of Scala to our CALA Professional Audio and Video portfolio expands our digital signage capabilities, helping partners create better customer experiences. This further aligns our portfolio in Latin America with Anixter's global reach, which constitutes a local advantage in the region," said Felice Tinelli, Vice President of Audio and Video and Unified Communications at Anixter CALA.
The renewed focus on the region follows the announcement of Stratacache's Latin America (Latam) division, an expansion that was unveiled in November 2017. Stratacache Latam has a strategy of commitment to the management of direct customers, while leveraging Scala's consolidated network of regional partners to further enhance the delivery of products and the provision of services located in the Latin American and Caribbean markets.
