Latin America. Touchit Technologies is a company founded 10 years ago that started with the manufacture of interactive whiteboards in Turkey, supplying for the European and North American market, with rapid growth. Today it focuses on interactive displays that include software developed by the company, a free software that allows you to share what is happening on multiple devices.
The company is entering the Latin American market, for which it has appointed Jorge Biatturi, who is responsible for leading the development of the brand in the region and showing the virtues of its technologies to be used in the region.
Jorge Biatturi has been in the AV industry since 1999, when he started working as a regional manager of the Mimio company. Then he was at Hitachi with his blackboards. "I am in this AV business because I believe in education and that well-applied technology helps. That's why, when they made the proposal from Touchit Technologies last November, I accepted."
The company's challenges for the coming months in Latam are to generate a new distribution channel, through which they can have the right business partners, in order to grow the brand in the region.
The representative of Touchit Technologies added that "Our idea is to support the new representatives 100%. We will not ask them to purchase the top product, only a demo product and some other that they want to have. The idea is to support them to open new markets in all countries, visiting governments, working with educational companies and generating some application for the corporate market."
The launch of the brand for Latin America will take place within the framework of the InfoComm Show in Las Vegas. In addition, they will be present at the TecnoMultimedia InfoComm fairs in Mexico and Colombia.
