Latin America. Combining art and history with cutting-edge technology in video projection to highlight the culture of eight Latin American countries, the Mapping Challenge that the projector manufacturer Epson in the region ended.
The closing took place on March 22 in Buenos Aires, Argentina, where the Law School of the local University, one of the iconic buildings of the city, became a huge canvas for more than 2,500 people to appreciate the audiovisual presentation.
Under the theme "Argentine culture", which aimed to celebrate the history, tradition and identity of that country, through a tribute to its most outstanding authors and artists, the winning mapero Rogelio Adobbati, together with the multidisciplinary team of Abobyte Multimedia, developed the video to be projected. Epson provided the technology of its high-luminosity Pro L line video projectors created for large events, to make the walls of the faculty look like a moving digital work of art 90 meters wide x 16 meters high.
"We are very honored to have been chosen by Epson and Dataton to carry out a mapping work on the façade of an iconic building in the city of Buenos Aires such as the Faculty of Law of the UBA. Having a gigantic virtual canvas almost one hundred meters wide by twenty meters high to express to a mass audience an idea through visual art is, at the same time, an incredible opportunity for creation, and a great technical challenge, whose responsibility we face through the conjunction between art, science and technology", Adobbati said.
There were 15 Epson projectors that were used to intervene the façade, three of 25,000 lumens and 12 of 12,000 lumens. The event was attended by the renowned Argentine group Agapornis, who presented their most popular songs on a stage dyed by images and color, with art made especially for them by Abner Yuman of Allumage.
"We are very happy with the great call that this project had, which demonstrated the quality of our projectors with images of great color and definition outdoors. After touring seven Latin American countries, Argentina closes the Mapping Challenge," said Carolina Brunt, Marketing Manager of the local subsidiary for Epson.
The Mapping Challenge Latin America is an international project carried out by Epson together with Dataton and local partners. The places chosen to intervene artistically were the Temple of San Juan Bautista in Coyoacán, Mexico; the National Museum of Fine Arts of Chile; the San Francisco Church in Ecuador; the Convention Center of Cartagena, Colombia; the Metallic Building in San José, Costa Rica; the Copacabana Palace hotel in Brazil; the Ruins of Qoricancha in Peru and the Faculty of Law in Argentina. More than 90 thousand spectators were able to enjoy this experience.
"The mapping tour, which concluded in Argentina this week, is one of the most artistic and complicated initiatives we have carried out in recent years. This great activity continues to demonstrate Epson's commitment as a provider of technological tools for artists and teams of creation, production, design, and implementation; together they are able to create great things," said Alejandro Ordoñez, Marketing and Communication Manager for Epson Latin America.
