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Charmex continues expansion in Latin America

Colombia. Charmex Latin America SAS, exhibited a wide range of visual and presentation solutions for various applications at TecnoMultimedia InfoComm Colombia, which was developed at the Corferias Exhibition Center in Bogotá from October 11 to 13. 

The company presented a complete interactive classroom solution with projection, in addition to Clevertouch interactive monitors, the Evoko room reservation system, and the Vestel range of professional displays for the digital signage market, among other products.

"We are very happy to participate in InfoComm Colombia for the third consecutive year," said Iñigo González, Head of Development in Latin America at Charmex. "The demand for visualization, presentation and collaboration solutions is growing remarkably in the region, and we are confident that this event will present us with new opportunities to strengthen ties with the audiovisual community, further strengthening the Charmex brand in Latin America," he adds.

In InfoComm Colombia, Charmex presented for the first time in the region its new range of professional Vestel displays for digital signage, which have an excellent quality / price ratio. These monitors are designed for semi-intensive 16/7 use with a brightness of 450 candelas, and are available in 43, 49 and 55 inches. Thanks to the SoC technology and its integrated media player, they are distributed with the powerful digital signage software tool Poster Digital from the manufacturer Tecnológica.

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Charmex also exhibited at TecnoMultimedia InfoComm Colombia the 75-inch Clevertouch Plus interactive monitor, intended for professional applications in both the educational and business worlds. Its accuracy and speed of response offers a writing experience superior to any other type of whiteboard. In addition, its built-in Android system allows you to do whiteboard functions, reading Office files, videos, audio and Internet browsing, without the need to connect an external computer, as if it were a giant tablet.

Other Charmex solutions were a complete interactive classroom solution with projection that has been designed to meet all the necessary requirements within an education environment; Evoko Liso, the room reservation system that solves the need to find a free meeting room or manage your occupancy with a time in advance; WePresent collaborative solutions, which allow you to wirelessly broadcast the content of a computer, tablet or smartphone to any projector or screen with up to 64 users connected and with the ability to transmit video in full HD. 

Following its expansion strategy in Latin America, Charmex opened last May in Bogotá its first office in the region, where it has a showroom with the products and audiovisual solutions marketed by the company, including an interactive classroom. 

The office has recently expanded its sales team and launched its own website www.charmex.co. The objective in Latin America is to transfer and adapt to the local market the business model that Charmex has been implemented in Spain for 30 years, which consists of carrying out a wholesaler work that provides added value to the audiovisual sector.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.


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