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Tea Shop installs digital signage in 100 stores

Tea Shop instala digital signage en 100 tiendas

Latin America. Tea Shop, the first Spanish chain to sell fresh tea in bulk, has chosen's digital signage platform to digitise its nearly 100 stores in Spain, Portugal, Italy, Brazil and Argentina and thus offer a more attractive, dynamic and personalised shopping experience for its customers.

The company, founded in 1990 and offering more than 140 varieties of tea in its establishments, sought to improve the customer experience and adapt to emerging technological trends in the retail sector.

"Our needs were focused on optimizing interaction with consumers, providing detailed information about our products in a dynamic and efficient way, as well as highlighting promotions and special events in a more effective way," recalls Ana María Avilés Pinto, Marketing & Communication Manager at Tea Shop. "In addition, we were looking for a solution that would allow for more agile and centralized management of content in all our stores," he adds.

Tea Shop's choice of software was based on the combination of experience in the sector, flexibility in solutions, integration capacity, technological quality and good after-sales service, in the words of its Marketing Manager.

- Publicidad -

In most of the stores, a 55" high-brightness screen has been installed vertically as a window display, and another 22" interior touch screen where customers can consult the digital catalog with all the varieties of teas. All these displays are managed by players.

The displays allow Tea Shop to enhance the visibility of its wide range of products through dynamic, engaging and up-to-date visual presentation in real-time. This makes it easy for shoppers to explore your offerings and discover new varieties, enhancing their in-store experience.

With, Tea Shop can dynamically manage and display content on your screens. In addition, the platform allows them to schedule all the content, making it possible to automatically plan and update the messages on the displays at different times of the day or in response to specific events, and ensuring efficient management of visual information.

Álvaro León Pérez Sepúlveda
Author: Álvaro León Pérez Sepúlveda
Editor - Latin Press, Inc.
Comunicador Social Periodista egresado de la Universidad de Antioquia, con más de 14 años de experiencia en medios periodísticos y proyectos de comunicación digital. [email protected]

One thought on “Tea Shop installs digital signage in 100 stores”

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  1. Jairo Bernal
    Wednesday, 03 April 2024 14:01
    Buena tarde .
    El catalogo de Tea en donde lo puedo visualizar y comomopera su distribucion en Colombia

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