Latin America. The hotel industry is going through an accelerated transformation, driven by the demand for personalized experiences and the integration of technology in every corner of the hotel.
It's no longer enough to offer accommodations – guests are looking for connectivity, efficiency, and innovative amenities that make their stay memorable. In this context, visualization technology becomes a key tool for communicating, guiding, entertaining, and collaborating.
Therefore, ViewSonic highlights the points on which it is currently paramount to focus and provide solutions that will help offer the best experience:
Digital signage and interactive kiosks: Key tools to communicate, guide and surprise visitors from the lobby allow real-time information to be displayed, promotions, digital menus and interactive maps, facilitating orientation and self-service. Installing digital signage screens helps to expose the information necessary for movement in the facilities in a fluid and seamless way. Similarly, having interactive kiosks makes the question-answer experience faster, more concise and without tumult.
Connected experience in every space: Interactive screens, touch monitors and collaboration platforms allow contactless check-in to the personalization of in-room services. A touch monitor in each room where guests control lighting, temperature and entertainment make selection easier and more familiar. It also offers the possibility of knowing the entire menu of options available, and that the choice is according to your needs.
Rooms with large-format LED screens: For the theme of corporate conventions or social events, the implementation of large-format screens (more than 100 inches) is a trend in the hospitality sector.
This device is mainly used in conference rooms and common areas, where it facilitates the projection of information and announcements for visitors and work teams. There are designs with an unrivalled image quality that have been highlighted for their ability to transform spaces, favouring a modern environment. Experts point out that the presence of technologies like this responds to a growing demand for innovation and connectivity by those who travel and stay in hotels.
Automation and integrated platforms: Staffing shortages and the need for efficiency have driven the adoption of digital platforms for employee and operations management. Having easy-to-operate equipment in business rooms, or training rooms, allows users to arrive just to connect their devices and work, without the complications of cables or compatibilities. Installing certified monitors designed for computers such as Surface or MAC, makes users work without setbacks, their information flows and their entire work experience is more comfortable outside the office.
Impact of digitalization on the guest experience
Digitalization allows hotels to offer personalized and efficient experiences from booking to check-out. An efficient digital infrastructure can increase a hotel's revenue in key processes such as reservations, check-in and check-out, maintenance, and communication between staff and the guest, at any time from wherever they are, through a kiosk, screen, or monitor.
Visual technology, together with connectivity and sustainability, are the best ally of hospitality to create unforgettable experiences. Hotels that integrate these trends will offer unique experiences, improve the satisfaction of their visitors and strengthen their reputation in a market that needs to meet the needs of the traveler every day.
Text written by Pablo García, Regional Business Manager for ViewSonic in Mexico.
