Latin America. Manufacturer Boom Collaboration has seen a record 28% increase in video bar sales this year, as part of a booming sector that is expected to be worth more than $8 billion annually.
Demand currently represents more than 40% of the company's total product portfolio, with the Boom HALO video bar becoming its flagship product.
According to co-founder Fredrik Hörnkvist, simplicity, versatility and the perfect balance between affordability and economies of scale are some of the many reasons for this boom in sales.
"It is a global phenomenon that extends from the United States to Puerto Rico, Europe, Asia and Latin America. I think their greatest appeal lies in their versatility, as they adapt perfectly to a multitude of spaces, from small meeting rooms to quite spacious environments, with capacity for up to 20 people," he explained.
"The microphones, camera and speakers are integrated into an easy-to-use unit that is also discreetly integrated into the wall."
Booming market
He added: "According to the latest industry studies, video bar sales are expected to exceed $8 billion in the coming years, with an annual growth rate of around 10%. However, in our case, we are experiencing an increase in demand of almost 30% this year. They have become the new reference in videoconferencing."
Boom's videobar range is led by the HALO, which incorporates a 4K UHD camera, six microphones and high-fidelity speakers for a seamless collaboration experience.
Available in black and white, it has numerous advanced features such as facial recognition, interlocutor tracking, intelligent noise reduction and automatic framing using AI. Additional ports allow for audio expansion for flexible rooms and growing teams. In addition, the high-end AURA all-in-one device and the UNO portable vertical video bar are also being very well received.
Universal appeal
"Customers are looking for simplicity. When camera, audio, and intelligence are combined into a single unit, it's easy for anyone to use and simple for IT to implement. That's where the success of video bars lies, and that's why we're seeing such strong adoption," said co-founder Holli Hulett.
Video bars make collaboration accessible to everyone, from small meeting rooms to larger spaces with additional microphones. They help teams focus on the meeting instead of the technology. Hulett highlighted that "At Boom, we are excited to lead this change. Our goal is to further simplify this practice, helping companies scale collaboration across their rooms with solutions that are flexible, affordable, and designed for the future of hybrid work."
He concluded: "They meet all the requirements for most of the rooms. In addition, it is said that for each person additional to a video call (more than six), participation in the meeting room decreases by approximately 10% per person. Therefore, small groups are more conducive to a productive meeting, as there are fewer people waiting for their turn to speak. These are the most common areas where video bars really stand out."
