Mexico. Sony, within its offer of professional solutions, is positioned as a key player in the health sector thanks to its revolutionary line of medical monitors.
These devices, which contain all the latest technology in image deployment, color accuracy, contrast and graphic information processing, represent the spearhead in visualization for highly specialized operating rooms.
For Sony, the development of specialized products for the health sector has been present for years, accompanying medical talent and continuously raising the standards of precision and clinical confidence. Sony's medical monitors not only improve the visual experience of surgeons, but also have a positive impact on the entire hospital environment and therefore on the care patients receive.
For companies serving the healthcare sector and integrating technology solutions for practices and operating rooms, having Sony in their portfolio means differentiating themselves with superior scalability, design and quality backed by strong after-sales service and specialized training. This makes Sony an inseparable partner of medical institutions.
Collaboration: a value that empowers the experience
Sony found in Medical Equipment Specialists® (EEM), a strategic partner that shares the interest in raising the quality of technology and providing valuable solutions. With great strength and leadership, its founder and director, Juan Tapia, has managed to improve the way operating rooms are equipped in Mexico for more than 30 years.
His vision arose from a deep conviction, medical technology should not be a luxury, but an essential component to raise the quality of care in hospitals. With more than 230 operating rooms installed throughout the country, EEM ceased to be just a team integrator to become a true strategic ally of prestigious hospital institutions.
Since its inception, the company has collaborated with leading international brands. Sony, in particular, has been a key partner and partner in its evolution. What began with basic controls three decades ago today translates into sophisticated surgical visualization systems that take medical expertise to a state-of-the-art level. Juan Tapia sums it up like this: "It's not just about selling technology, but about transforming the way we experience medicine."
Over time, EEM identified a new challenge: many decision-makers in the healthcare sector do not really understand what high-level technology integration offers. The lack of a real demonstration space creates gaps in understanding and delays investments that make the difference between average medical care and outstanding care.
It was there that an idea gained momentum and culminated in an environment where doctors, investors and hospital managers not only observe, but also interact directly with state-of-the-art technologies.
The materialization of the surgical showroom was forceful, a completely functional space, where surgery is experienced from the inside. Sony's technology was crucial for the construction of this space that reproduces a real operating room. Highlights include Sony 32-inch and 55-inch surgical monitors (LMD-32M1MD & LMD-XH550MD) and robotic PTZ cameras (SRG-A40) that allow live surgeries to be transmitted to other hospitals.
"This is not an exhibition room, it is a real operating room," says Juan Tapia. "We want doctors to explore possibilities to make their jobs easier and get better outcomes."
Sony has been key in that achievement. The image quality of its surgical monitors allows for accurate, noise-free viewing with optimized contrast and color fidelity, which directly influences clinical decision-making. In addition, its calibration and hygiene capacity guarantees longevity and consistency, aspects highly desired by hospitals.
This space is also a training center, innovation laboratory and, soon, an authorized Sony service center in Mexico. There, EEM leads each project from design to implementation, including layout, equipment placement, commissioning and customized training.
The showroom's impact has transcended borders. Doctors from Colombia, and soon from Chile and Brazil, are already visiting the space to understand how to replicate the same experience in their countries. EEM doesn't just sell technology: it offers advice, design, integration, and support from top brands, including Sony.
"We want Latin America to be encouraged to invest in quality medical technology. There is a way to do first-rate medicine, and that is what we share," says Juan Tapia.
"Having a space like the one that EEM has achieved is the perfect scenario to know and understand the workflows and complete surgical procedures. It is not a showcase of devices, but an immersive experience that speaks for itself and in which doctors interact as if they were in front of a real case, where the great value of Sony medical monitors and the live transmission offered by PTZ cameras is confirmed." Says Gonzalo Gamio, Senior Manager of Sony Professional Solutions Latin America.
The showroom is a true complete surgical ecosystem. It includes conductive floors with sanitary curves, blue light lighting to reduce eye strain, digital signage for internal communication, and centralized monitoring systems. Every element, even the music in the operating room, is designed to convey confidence, comfort and precision to both doctors and patients.
"We are proud to partner with Medical Equipment Specialists because they not only showcase the cutting-edge technology of Sony medical monitors, but also put it into action by transforming clinical spaces into functional, state-of-the-art surgical environments, laying the foundation for hospitals and medical professionals to achieve exceptional outcomes that ultimately deliver they save lives," concludes Gonzalo Gamio.
