Latin America. Broadsign acquired Place Exchange, an independent OOH offering platform (SSP), with a minority investment from Crestline Investors.
By combining Broadsign's content management system, ad serving and buying and selling capabilities with Place Exchange's SSP and other complementary solutions, the acquisition will strengthen Broadsign's global OOH digital programmatic offering and drive innovation across its OOH ad technology portfolio.
Broadsign publishers will be able to access new sources of demand, while DSP partners and Place Exchange media buyers will have access to premium international inventory on the Broadsign platform.
The global advertising market is projected to reach $992 billion this year, and international investment in out-of-home (OOH) advertising is projected to exceed $49 billion by 2025.
"Demand for outdoor advertising remains strong, but for the OOH market to take advantage of new growth opportunities, rapid evolution is critical. The acquisition of Place Exchange will enable Broadsign to offer the most comprehensive outdoor advertising solution on the market," said Burr Smith, CEO of Broadsign. "We see the future of outdoor advertising as smarter, more efficient, more dynamic and measurable. With Place Exchange's team and technology, and Crestline's investment, Broadsign will bring that vision to life much faster."
Broadsign acquires the Place Exchange platform, which includes its extensive inventory network in the U.S. and abroad, deep demand-driven platform integrations, and a suite of innovative programmatic solutions, such as the PerView OOH measurement solution.
Named a Deloitte Technology Fast 500 winner in 2025 and an AdExchanger Programmatic Power Player in 2024, Place Exchange's Solution Platform (SSP) platform offers planning, segmentation, delivery, reporting, and attribution workflows similar to those of online, mobile, and other digital advertising channels.
Place Exchange also offers powerful features such as advanced programmatic guaranteed features, reach and frequency measurement, audience-based targeting by screen, dynamic bid triggers, geospatial targeting for moving media, advanced analytics and reporting, and more.
It has also developed pioneering solutions for on-screen cinema, programmatic audio, location-based video, and in-store media, expanding the reach of OOH digital advertising (DOOH) across the digital media ecosystem.
With the acquisition, Place Exchange CEO Ari Buchalter and the Place Exchange team have joined Broadsign. "Out-of-home (OOH) advertising is at a key juncture, with more buyers and digital payment platforms (DSPs) of all sizes venturing into this medium, marking the beginning of a new era of innovation. The combination of Place Exchange and Broadsign comes at the perfect time, resulting in the most comprehensive OOH advertising solution created by the industry's leading platforms to meet this demand," said Buchalter. "Together with Broadsign, we will be able to accelerate the advancement of OOH workflows, with a focus on automation and data, to reimagine and improve the way the channel is bought, sold and measured."
The announcement caps a year of exceptional development for Broadsign, which included the introduction of automated out-of-home (OOH) pre-purchase capabilities and the first AI assistant for creative OOH categorization, as well as a collaboration to drive carbon measurement in DOOH.
This agreement, which marks Broadsign's fourth acquisition in less than seven years, expands Broadsign's team to 370 employees globally and its programmatically tradable OOH inventory network to 1.8 million displays. Terms of the deal were not disclosed. Solomon Partners acted as financial advisor to Broadsign on this transaction, while LUMA Partners acted as financial advisor to Place Exchange.
