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Digital Signage Redefines Communication


Latin America. Digital signage has undergone a major transformation over the past decade, going from having an exclusive presence in meeting rooms and airports to playing a crucial role in various industries.

From self-service in restaurants to digital advertising away from home, in stadiums and shopping malls, the flexibility and versatility of digital signage has redefined experiences and communication between establishments and users.

With the digital signage market projected to surpass $35 billion by 2026, according to Fortune Business Insight, Samsung has maintained its number one position for 14 consecutive years. In Colombia, Samsung is also a leader in the digital signage industry and corporate market. Its products such as LED screens and video walls are preferred by various industries, even being a benchmark in the region.

Samsung's technology has taken digital signage beyond simply advertising, turning it into a media platform to deliver personalized information, educational, sports, and artistic content, among others.

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Today, organizations are not only embracing new technologies, but experiences that provide an integrated approach that combines internal and external facets of their operations. According to Gartner, it is expected that by 2024, companies that provide a total experience will outperform their competitors by 25% in satisfaction metrics, impacting customer and employee experiences. Similarly, Samsung supports projects from inception to completion, including mechanical design and product training, delivery, and installation.

Samsung has taken digital signage to new heights, making it an integral part of experiences at historic landmarks, sports stadiums, and luxury resorts. Here are some of Samsung's most important projects around the world:

Vatican City: A Unique Experience
In St. Peter's Square, Vatican City, Samsung has enhanced the once-in-a-lifetime experience of visitors by installing high-precision LED displays. The technology ensures that the Pope's message reaches all attendees, regardless of their physical position, creating an enhanced immersive experience.

Parque La Colina Shopping Center, the largest Micro LED screen in Latin America
The South Korean multinational installed in Bogota, in the Parque la Colina The Wall Shopping Center, the largest Micro LED screen in Latin America that has 25 panels for a dimension of: 172 inches, 4,032 m long and 2,268 m wide and a weight of 280 kilos.

Atlantis the Royal in Dubai: Immersion in Luxury
At the ultra-luxury Atlantis the Royal resort in Dubai, Samsung's premium technology is present throughout the property. From LED screens behind the lobby's fish tanks to the innovative modular Micro LED display, The Wall, in the most luxurious guest suite, Samsung creates stunning visual experiences in every corner of the resort.

Modern Stadiums and Enhanced Experiences
At Minute Maid Park, home of the Houston Astros, and Swiss Life Arena in Switzerland, Samsung has implemented display solutions, including Europe's largest indoor LED cube. These solutions not only improve the fan experience but also the operational efficiency of stadiums.

Transformative Education with Samsung Smart Signage
Samsung has revolutionized education by implementing advanced signage solutions. From immersive rooms at the University of Wales Trinity Saint David to the Flip Pro interactive display at the Hogg New Tech Center in Dallas, Texas, Samsung facilitates interactive learning and collaboration.

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Digital Art with The Wall
Samsung has not only led in business and education sectors, but has also contributed to art. With The Wall for virtual production, the multinational allows creatives and producers to innovate and showcase art with unparalleled quality. In addition, masterpieces by renowned artists have been exhibited at The Wall All-in-One, demonstrating the convergence of digital and physical art.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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