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Vision Robotics opens market in Mexico with its digital signage platform MCP

Wednesday, 24 August 2011 10:08

Written by Redacción

 

The Spanish company Vision Robotics has organized a meeting at the Eurocentro de Nacional Financiera NAFIN in Mexico City with fifty Mexican companies interested in knowing first-hand the outdoor electronic advertising system that is replacing traditional signage around the world. Vision Robotics distributes its MCP (Multidivice Control Platform) platform, with which thousands of screens are managed around the world, through reference firms such as Cisco.

- Publicidad -

This meeting, led by the president of the company, Jordi Palou, took place on August 10, and is part of the round of contacts that Vision Robotics carried out with large and medium-sized Mexican companies, some of which had already moved to Spain before.

Vision Robotics, founded in Barcelona in 1994, was a pioneer in its day with the development of its MCP web platform of The Internet of things, whose 2011 version is used to manage thousands of screens in countries in Europe and the Middle East, and which today has transcended even digital signage and is already applied in TV systems, of advertising, through bluetooth, augmented reality or artificial vision in sectors as diverse as retail, home automation, security or transport.

Vision Robotics distributes its MCP platform through reference partners, among which are important technology consultants and integrators and device manufacturers such as Cisco, Investrónica (Grupo El Corte Inglés) or AOpen.

With MCP technology, the company CEMUSA operates the most important cities in the world, such as Madrid, Barcelona or New York, outdoor screens and urban furniture with digital advertising, and many other companies and institutions, such as iWall, the first outdoor advertising company in shopping centers in Spain, also control hundreds of large format screens with the MCP platform. Precisely, Jordi Alba, CEO of IWall, also participated in the presentation in Mexico to explain his successful experience with the digital signage network managed with Vision's MCP platform.

www.vision-robotics.com

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