Topic: How can Digital Signage transform BTL activations and enrich market research in the field?
By: Jorge Enrique Sánchez, General Director of Corporate Multimedia
Date: Tuesday, May 27, 2025
Time: 10.00H (Colombia) 09:00H (Mexico)
In this presentation, we explore how interactive digital signage, augmented reality, artificial intelligence analytics, and behavioral sensors are redefining the way brands connect with their audiences. A space for inspiration and collaboration to co-create measurable, memorable solutions aligned with new consumer expectations.
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