International. To give a striking launch to its new products, the traditional chain of coffee shops Starbucks decided to install in each of its headquarters where the new product will be sold, video wall solutions.
Advertising in the juice business line, Evolution Fresh, which opened its first store in Washington, uses the taps of the juices to activate animations that are projected on a video wall, in which images are reproduced that highlight the manufacture of the juices, which is done in an artisanal way. This advertising is based on the Tap Wall concept.
According to the company's explanations, they sought that the screen not only tell the story of the evolution of maca but also show how the juices are different from those of its competitors. In addition, they wanted the taps that dispense the juices to be highlighted in the establishment.
Starbucks' new line of business, Evolution Fresh, uses fruits and vegetables for the manufacture of juices, in which heat is renounced to better retain the nutrients and natural flavors of the ingredients. That is why the interest that this point is clear from the advertising.
In order to achieve this integration, the installers had to use an ardunium board, with sensors in the grigos that allow to activate the content of the screens. In total there are eight taps that change the content that is projected on the video wall each time they are used in each store.
