Mexico. Interactive Digital Signage, or IDS, represents a new experience and technology still in development to which hardware expansions such as a computing module can easily be added, without integration of cables, cameras and microphones.
Expectations for these solutions are growing globally, with an estimated value of more than $3 trillion by 2016. Designed for public environments where consumers are saturated with information, Elo Touch's state-of-the-art large-format IDS touch screens offer total interactivity and direct and immediate responses.
Interactive Digital Signage is used in: hotel lobbies, casino rooms, digital menus in restaurants and virtual concierges in hotels.
Among its benefits are: Attract viewers who are caught with its interactive content; allows the user to view the information they require with relevant content; interactivity multiplies cross-selling and prospecting options; the customer expectation time rises resulting in a significant increase in presence per brand.
Elo's touchscreen technology uses pure glass without any coating surface to preserve the clarity and brilliance of the image. They are sturdy enough to continue working even when the surface is scratched or dirty. The touch response is very fast, precise and without slipping, both in simple touch and in multi-touch versions.
Touch technology in Interactive Digital Signage, allow the market to create experiences that attract their customers and capture them with interactive and fully personalized content, launching new products, promoting local events or campaigns, presenting lifestyle experiences with the brand and offering loyalty programs and content.
