Colombia. One of the busiest areas for its restaurants, bars and clubs in the Colombian capital is the Parque de la 93, a space that is premiering lighting donated by Philips under the concept of City Beautification, a cutting-edge technology at the height of monuments such as the Maracanã stadium and the Puerto Maravilha in Rio de Janeiro.
"City Beautification is a concept whereby Philips Lighting's project area designs and illuminates spaces in cities, such as historical or tourist sites; iconic buildings or monuments, and strategic or interesting areas, through an innovative portfolio of products and solutions. These illuminations are conceived as a whole, where we work to improve the quality of life of citizens, "says Pascoal Koutras, CEO Cluster North Latam.
The LED technology developed by Philips for this type of project is efficient, sustainable and offers possibilities and intelligent controls that allow infinite scenarios to be developed.
In addition, this type of lighting helps cities create an identity, a unique, beautiful and safer place brand for pedestrians. LED lighting can make cities more livable in many ways. One of them is energy efficiency, which creates better learning conditions, safer environments, healthier and more productive office spaces, more pleasant shopping experiences, among others. All this together with the possibility of creating representative icons of their cities, enhancing the aesthetics and improving the atmosphere of a fresher and brighter light.
"LED lighting is among the most efficient light sources available and this is its main benefit. In the near future it will surpass any alternative technology and become the preferred one for most applications. LED lighting allows sustainable design, uses less energy than other types of lamps, lasts longer (less frequent changes and waste reduction), does not contain mercury and is used in special luminaires designed for easier disassembly and recycling, " says the CEO.
Lighting, a determining factor in city construction
Lighting is considered by citizens as the second most important factor in the construction of city image (18.5%), becoming an opportunity in urban management.
A study, presented by Philips Spain, concluded that lighting and other basic urban services top the list of variables that influence the reputation of a city, with an importance of 18.5%, surpassed only by the factor "urban attractions", which represents 19.8%.
Public lighting is an opportunity for savings, especially in times of economic crisis, once it ceases to have a merely functional use and becomes an important role in urban management.
Lighting is a way through which cities manifest their personality and that plays a fundamental role in building their urban reputation and in allowing it to compete effectively with city marketing programs.
