The increase in sales of plasma and LCD televisions has become a factor that has also influenced the interest of consumers of these products to obtain suitable frames for their equipment and ultimately allow them to get the most out of them.
As pointed out by Eduardo Viteri, international account manager of Milestone AV Technologies, "all sales and distribution channels, including the end user, have created awareness that in the face of a significant investment such as the purchase of an LCD, plasma or monitor, regardless of its size, the most appropriate thing is to use high quality solutions, of modern aesthetics and with all the relevant guarantees that support the long-term investment".
Faced with the future of the frame market, this specialist indicated that despite the financial crisis the business will continue to grow and added that "it is difficult at this time to set a real projection of growth because economic uncertainty has affected each Latin American market differently and at different speeds. However, I believe that we will see a significant rebound in the short and medium term due to the increasing accessibility that the final consumer has to LCD televisions and plasmas."
Likewise, Viteri offers some tips when thinking about a frame: support from the manufacturer before, during and after the installation, the quality of the frame, the support of the brand for distributors in what has to do with advertising and marketing, an easy installation and an excellent guarantee.
