Latin America. Globant and Premium Restaurants of America (PRA), operator of brands such as Pizza Hut, KFC and Starbucks, are working on transforming Starbucks' digital and loyalty experience in El Salvador, Guatemala and Costa Rica, creating personalized connections with their customers through a unified digital ecosystem.
Thanks to the integration of Salesforce solutions such as Loyalty Management, Marketing Cloud Engagement, and Data Cloud, PRA was able to automate the management of the Starbucks Rewards program, optimize personalization, and unify its customer data, achieving a more agile and close experience. The project included:
- Connecting store systems into a seamless experience that balances standardization and regional adaptation.
- The automation of personalized campaigns.
- The integration of data sources to create customer profiles that enable advanced segmentation and predictive analytics.
The new platform allowed for increased authentication rates in Starbucks Rewards, improved campaign openings and increased transactionality, consolidating customer loyalty and engagement with the brand.
"Thanks to the joint work with Globant, today we have a solid platform that allows us to better connect with our customers and reward them for their loyalty," said María José Gutiérrez, Marketing Manager of Starbucks Costa Rica.
For his part, Juan Camilo Arcila Garzón, Enterprise Apps & Salesforce Studio VP of Sales at Globant, said: "The trust that Starbucks and PRA placed in Globant to re-imagine their loyalty strategy with Salesforce allowed us to offer a solution that exceeded expectations. This project not only demonstrates our ability to execute complex loyalty programs, but also our commitment to our customers' success and reinventing their businesses."
"At Salesforce, we are accompanying Premium Restaurants of America to change the game, with a 360° view of each customer, allowing them to personalize experiences, optimize their marketing campaigns and streamline their operations. Our platform has become a key ally to strengthen relationships with its customers and enhance its growth in the competitive gastronomy sector," added Ariadna Solís, Regional Sales Director of Salesforce.
