Mexico. One of the great lessons learned from recent years – accelerated by digitalization, remote work and distance education – is that technology is no longer an additional option or a luxury: it has become a fundamental need for professional, academic and personal development.
The following is the analysis carried out by Silvio Hernán, Acer's Regional Director for Colombia and Mexico:
In countries like Mexico, where millions of people combine their activities between home, office, school and shared spaces, having reliable, efficient technological tools adapted to these new realities is not only important, but essential.
At Acer, we've been committed to the mission of delivering technology that truly meets people's needs for decades. We know that the true value of a device – such as a laptop – lies not only in its technical characteristics, but in the complete experience it provides to the user: from ease of use to durability, performance and ability to adapt to different environments.
That's why our product lines such as Aspire, Swift and TravelMate have been designed to cover different user profiles:
Students, who need light, portable and autonomous equipment to accompany them during long days of study;
Teachers, who require efficiency, fluid connectivity and compatibility with educational platforms;
Entrepreneurs and freelancers, who are looking for versatility to work from anywhere and make professional presentations;
Small and medium-sized companies, which need scalable and reliable solutions for their work teams.
In addition, we are fully aware that in Latin America – and especially in Mexico – access to technology is closely linked to cost. That's why we focus on developing equipment that not only integrates the latest technological innovation (such as next-generation Intel and AMD processors, FHD displays, WiFi 6 connectivity, and long battery life), but also offers excellent value for money.
This combination allows us to be competitive in the market, but while remaining accessible to students, workers, families and organizations looking for real and achievable solutions.
Our vision goes beyond the product. We actively collaborate with educational institutions, civil and government organizations, and strategic allies with the aim of promoting digitalization at all levels, reducing the technological gap and ensuring that more people can access the tools they need to learn, work and grow.
From digital inclusion programs to school equipment projects, we are convinced that technology has the potential to transform lives when put at the service of the community.
At Acer, we don't just sell computers; We promote opportunities. We firmly believe that technology, when well designed and used with purpose, has the power to level the playing field, break down barriers, and open doors to knowledge, productivity, and a more equitable future.
Our commitment is clear: to continue developing accessible, lasting and intelligent solutions that accompany people on their path to truly effective education and productivity. Because technology must be available to everyone. And that's what we're working on every day.
