Mexico. Within the framework of the IntegraTEC fair in Mexico, Sony held for the second time the event called " Sony Solutions Forum". Sony's objective was to bring attendees closer to the different solutions offered by the company to cover needs such as distance education, hybrid rooms, session recording and live productions, among others.
Also in attendance were leading integrators, through whom Sony delivers solutions to its customers and offers training and maintenance services. The event took place on August 17, and will soon be replicated in Colombia.
Sony is one of the few manufacturers that has the complete offer to build professional solutions. Its broad product portfolio offers customers unlimited creative possibilities to enhance their company or institution. By combining different products, they get comprehensive solutions, the main benefits of which are:
Scalability: they adapt to the needs of each organization or institution. They can be built in phases, and different devices can be coupled to complement the solution when needed.
Efficiency: Sony equipment makes use of artificial intelligence that generates greater flexibility, automation and cost optimization.
Quality: The use of Sony products offers improvement in the quality of image and audio content.
Durability: the attributes of the products make them have a long life, in addition to being always at the forefront thanks to the constant availability of firmware updates.
"Sony Professional solutions allow schools, businesses and government to have the infrastructure to have audiovisual coverage. We are one of the few manufacturers that can provide reliable solutions tailored to needs and with quantifiable benefits," said Claudius Bezerra, Product Marketing Manager of Sony Professional Solutions Latin America. "We foster long-term relationships with our customers, because we offer customized solutions that can be scalable according to the needs of each organization."
During the event, demonstrations were given and specific concerns were addressed. The main products shown were:
• Robotic PTZ cameras: Sony's line of robotic cameras offers different options for capturing professional-quality video in educational or business environments with unique recording possibilities. In addition, a single operator can control multiple cameras to lighten the workload. Sony has a wide range of robotic cameras, for example, the SRG-A40 that has PTZ Auto Framing powered by AI analysis that guarantees the composition of shots with high precision tracking (tracking) without operator; or the BRC-X1000 that captures professional-quality 4K images remotely and with smooth, quiet PTZ operation, plus incredible low-light sensitivity.
• Edge Analytics Appliance: Improves the quality of presentations and communication with the use of AI-powered GPU video analytics technologies. Automatically generate engaging video content in real time. It can be used for live productions without the need for green screen, and make, for example, that two people who are in different places appear in a single environment.
• BRAVIA Pro displays: Sony's great television technology is also present in the professional field with configurations and optimization for commercial environments where long duration of use, reliability, image quality and a wide level of compatibility are required.
• MAS-A100 Microphone: Sony's advanced voice reinforcement technology's ceiling beamforming microphone enables truly hands-free, contactless presentations and lessons.
