Argentina. After the pandemic, consumers returned en masse to physical points of sale and brands learned that they must have a strategy that mixes virtual presence, e-commerce and physical points of sale with digital experiences for their customers. In this panorama, digital signage plays a fundamental papen to provide that digital experience.
Luis María González, CEO of the Argentine company Convergencia DS, told AVI Latin America that "This is why we are experiencing the digital transformation of the point of sale, which is manifested both in the operational part (business) and the service experience (Technology towards Consumers) and this transformation leads to incorporate more technology, more screens and more digital interaction in stores. "
He added that "there are some segments in particular such as retail, banking and restaurants, which continue to innovate and drive digital transformation with the incorporation of technology, especially large LED formats and Video Walls. Also within Retail, in particular the sports segment with the incorporation of medium and small format digital screens in gondolas and the gradual migration of Physical POP material (Paper, Tarpaulins, Furniture) to Digital POP ".
It is for this panorama that Luis María González stressed that the year started positive, consolidating previous projects, developing customers who were already users and continue to expand the uses of screens at the point of sale and with new projects of companies that are entering the world of digital signage, but, above all, brands that were already users of screens in their points of sale, and want to migrate to more consistent technologies, solutions and vendors. Our industry is Digital Signage, a market that is already massive and mature."
On the expectations for InfoComm Show 2023, he indicated that they are looking for information, innovation, new products, trends and many colleagues / friends with whom he interacts, contributes, grows and develops in the industry. "My first InfoComm was in 2006 and since then it is exciting to visit the expo and see that our industry is getting bigger, thriving, innovative and protagonist of more and more industries. The AV went from being analog to being IT, and went from being an accessory to being the protagonist."
