Mexico. Since joining BirdDog as director of business development for Latin America, Filippo Ferlini has been focused on growing the brand's presence in the region. Today their work begins to bear fruit in countries like Mexico.
In conversation with AVI Latinoamérica, he said that "This year has been one of growth, we have an operation in development. We had a very formal presence before and for a year and a half we are building a channel at a definitely complicated time, in which there are many competitors and many needs with few budgets. But this channel is starting to move and a lot of partners are being generated."
BirdDog products are cameras, converters, software, which are not the complete package, but are part of different solutions and adapt to different products, manufacturers and needs.
He added that the Mexican market is currently the main market in the region for BirdDog. "It is where we have had more movement, composed of many actors, we have not wanted to have a single distribution, we work in a diversified way with companies and integrators that need our products. Mexico is definitely still the best market in Latin America."
On the rest of the region, he said that Brazil is still a market that has many limitations, Argentina, which is another large market, is at a critical moment due to restrictions and limitations and that makes Mexico the main focus.
Finally, on the shortage of equipment, Filippo Ferlini pointed out that "BirdDog does not have great shortages. We have never had a lack of equipment already presented. One or another model, especially the most economical, have been exhausted. What we have had is a certain slowness, a certain delay, in being able to get new products announced."
