Brazil. Alexandre Alves has been appointed as its new Service Coordinator for the Latin American market of the Company Christie. In his new position and from São Paulo, he will be responsible for interaction with internal and external customers, managing the customer service experience and coordinating Christie's service providers in the region.
Alexandre is an electrical and electronic engineer with a degree in clinical engineering and has over 25 years of experience in the AV industry. He joins Christie after nearly two years at LG Electronics Brazil, where he worked in pre-sales support for digital signage solutions. His experience also includes technical support and training positions at Barco and Sony Electronics, among others, for markets such as digital cinema, control rooms and broadcast.
In his new role at Christie, Alexandre, who will report to Clayton Brito, director of Christie Enterprise in Latin America, will ensure that Christie's partners in the region receive exceptional service and efficiency that enable them to better serve their end customers.
"I am pleased to join Christie and share my experience and knowledge, and I am looking forward to interacting with our partners, fine-tuning processes, developing new agreements, ensuring a closer service in Latin America and strengthening our training programs in the region," says Alexandre.
Clayton Brito commented, "We are pleased to welcome Alexandre to the Christie team. His previous experience working in the audiovisual industry, combined with his proactive personality, makes him an excellent addition to this position. He will play an important role in overseeing our service management at a time when several market changes are taking place, including growing interest in Christie's LED display technology for digital signage, corporate applications and control rooms."
