Brazil. On October 18, in the midst of the 2020 pandemic, the Discabos Group turns 25 and promises to bring several new features to the audio, video and automation market.
Before, the Discabos Group was just Discabos. This is how in 1995 it began to operate marketing electrical cables for the automotive industry. Over time, audio cables for automotive sound were also added, eventually leading to solutions for home audio, concerts, and events.
2007: how HDMI switched to Discabos
In 2007, Discabos launched its HDMI cable definitively betting on the Home Theatre market, becoming one of the reference companies in wiring for this segment. With this, other brands were also created: Fast Click (with tools and accessories for assembling seamless cables) and AVLIFE (with equipment to distribute video signals). The lines were also developed and taken shape, bringing options also for other applications for corporate use.
In 2008, a new initiative took action: sharing lessons learned with the public by creating a blog. In 2015, the creation of an online training centre further expanded this strategy.
"At the time, we weren't sure what we were doing, but today we know it was the right choice and a great way to be close to our audience. We create authority and help in the development of new technicians for the Brazilian market," says Tiziano Mazza, Marketing Manager and one of the partners of Grupo Discabos. "Today we have a large number of visitors who are constantly accessing our website through organic search," he added.
2014, commissioned by multinationals
In 2014, Discabos received its first invitation to distribute and represent a multinational brand: from the Japanese TOA that has sound solutions. Then the Discabos Group was created to cover all brands. The good work and solidity of the company made other brands look to the company to represent and distribute their products, currently reaching a portfolio with a total of 15 brands.
"We are very honored and proud to say that virtually all the brands we represent and distribute in Brazil today, came after us and chose us after analyzing and researching our company. It shows how we have become a safe and solid company," said Cristiano Mazza, Product Manager and one of the partners of Grupo Discabos.
2019, a big loss
At the end of 2019, the Discabos Group suffered a great loss: its founder, Giuseppe Mazza, 70, definitively leaves in charge his three sons, Fabrizio Mazza, Managing Director, Cristiano Mazza, Product Manager and Tiziano Mazza, Marketing Manager, who seek to maintain all the essence of what the Discabos Group is, following the line of honesty, transparency and close relationship with the client.
2020 year of changes
This year was undoubtedly a year of changes for everyone: changes in habits, strategies and air. The Discabos Group began the year by transferring its office and stock of premises and, despite all the problems caused by the pandemic, the Group hired and increased the number of employees.
"The crisis was for everyone. We decided to look for an alternative, not to sit still, that's why we have many novelties in relation to the business, transforming the Discabos Group into several areas of activity, "explained Fabrizio Mazza.
The changes began with new sites: one with online content and training (which remains at the address that already existed, discabos.com.br) and another with products (available on produtos.discabos.com.br). This now has as a novelty the possibility of consulting and buying online from registered partners.
The company also promises free shipping for purchases in the anniversary month and several prizes to be raffled off at Birthday Live on October 19. To participate in this online celebration, click here.
