Mexico. Casio Mexico announced that the company Color Cassettes has joined its list of business partners as a Premium Dealer of the LampFree Projector Division. With this commercial alliance, Casio seeks to strengthen its position in the education sector and generate new business in the hospitality and corporate markets.
With a solid experience and a well-earned prestige in the market, fruit of its 50 years of operations, Color Cassetes has equipped with products, systems and audiovisual solutions to many of the Mexican companies in the film, television, video and radio industries. The company, led by engineer Elías Fernández Olvera, has distinguished itself by understanding the needs of the market, staying at the forefront of technology and offering design, development and integration services for high-quality projects.
Over the past few years, color Cassettes' commercial landscape has expanded to cater to organizations in the education, hospitality, and corporate sectors in general, which have joined the production, post-production, and animation houses of the television world with whom it has decades-long relationships.
Elías Fernández Flores, Commercial Manager of Color Cassetes, explained that, when integrating audiovisual solutions in corporations, hotels and educational institutions, the need arose to have projection equipment that covered very specific requirements in terms of performance, quality, long-term operation, low maintenance and energy savings. They reviewed the options available on the market and found that Casio's LampFree line meets the needs of their customers.
As part of the promotional activities to publicize the technology of LampFree projectors among its customers, Color Cassettes has begun to hold seminars focused on the use of network equipment and within classrooms. In addition, leveraging its experience in integrating mobile units for the video production market, the company has created a LampFree mobile unit concept with which they bring demonstrations to potential customers' facilities.
"From slim models to 4K Ultra HD devices, our entire LampFree line will be available via Color Cassettes. The trade agreement with Color Cassettes was one of the main objectives of this fiscal year. We know very well of its trajectory and strength in the AV market, in addition to its solidity and experience as a solution integrator, which will help us strengthen our brand presence in the center of the country," said Claudia Romo, senior manager of the Casio Projector Division.
